Simplicity Energy Review (Gone bust)

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Simplicity Energy stopped trading on 27th January 2021. Existing customers were switched over to British Gas.

Tariffs | Price | Customer Service | Reviews | App/Website | Fuel Mix | Billing | Smart Meters | FAQs

Simplicity Energy Review Summary


  • Competitive pricing
  • Excellent online reviews
  • Support for smart meter users


  • Confusing tariffs
  • Website contains limited information
  • No app

Who are Simplicity Energy?

Simplicity Energy are a relatively new energy supplier, having launched in 2017 before rebranding as Simplicity Energy in 2018.

They are based in Milton Keynes but supply energy throughout the UK. Their aim is to simplify energy supply.

What tariffs do Simplicity Energy offer?

Simplicity Energy claims that other energy suppliers “make their tariffs impossible to understand” and that they are different because they name their energy tariffs after seasonable fruit and vegetables instead.

In practice that makes Simplicity Energy’s tariffs more difficult to understand, because rather than naming their tariffs along the lines of “one-year fixed” they give them names like “2020Potato2” which don’t make it obvious what the tariffs are.

There are nine fixed-rate tariffs designed for people with different levels of energy usage. Each of those fixed-rate tariffs has a fixed term of 12 months an exit fee of £35 per fuel. There is also a variable-rate tariff with no exit fee.

There are no electric vehicle tariffs and Simplicity Energy do not offer a ‘feed-in’ tariff.

How do Simplicity Energy compare on price?

Simplicity Energy appear to be competitive on price, with many TrustPilot reviewers commenting on how happy they are with the amount that they are paying for their electricity and gas supply.

What do other Simplicity Energy reviews say?

Simplicity Energy score well on TrustPilot, with 4.3 out of five stars. This puts them in 26th place out of 51 energy suppliers. 83% of the reviewers rated the company great or excellent with only 13% rating the company bad or poor.

Citzen’s Advice scores Simplicity Energy 3.6 out of five stars, placing them in 12th place out of 40 energy suppliers. Simplicity Energy scores particularly highly for their billing and their switching process.

Which? did not have enough data so they could not include Simplicity Energy in their most recent energy supplier survey.

How green is Simplicity’s energy?

Simplicity Energy have not published their fuel mix yet. The company make no claims about environmental friendliness on their website.

What is Simplicity Energy’s customer service like?

Simplicity Energy doesn’t have a live chat feature on its website but customers can message the company via its online portal.

The call centre is open until 8pm on weekdays which is longer than many energy suppliers’ call centres, and at just 36 seconds, calls are answered faster than average as well.

TrustPilot reviewers praise the customer service, although there are 23.7 complaints per 10,000 customers.

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What is Simplicity Energy’s website/app like?

Simplicity Energy’s website is well laid out, but it lacks information and there is no live chat feature.

There is an online portal that lets customers update their personal details, view their bills, submit meter readings and make payments. Customers can also use the online portal to message Simplicity Energy and a record of previous conversations is kept.

The company does not currently have an app.

What billing options are available?

Simplicity Energy insist that their customers pay monthly by direct debit. The first direct debit is taken five days after the switch has been completed.

To ensure that the correct amount is taken it is important that customers supply regular meter readings. (Customers with smart meters do not need to supply meter readings as the smart meters supply meter readings automatically.)

In addition to payment by direct debit, customers who are using more energy than usual can also make one-off payments by either credit or debit card. They can do this via the online portal or by phone.

Simplicity Energy do not accept pre-payment accounts.

Do Simplicity Energy offer smart meters?

Simplicity Energy offer smart meters to people switching although smart meters are not compulsory. They are currently rolling them out across the country.

If you are a smart meter user and you switch to Simplicity Energy your smart meter will lose some of its functionality and will not be able to submit meter readings until it is reprogrammed.

Do Simplicity Energy offer a recommend a friend referral scheme?

Simplicity Energy do not operate a friend referral scheme at the moment.

Below are a few quick questions you may need answers to along with our Simplicity Energy review:

Do they work with pre-payment meters?

Simplicity Energy do not currently accept pre-payment meters although they plan to do so at some point in the future.

Do they accept Economy 7?

Simplicity Energy does not offer an Economy 7 tariff.

Are they signed up to the Warm Home Discount?

Simplicity are not signed up to the Warm Home Discount scheme.

Are they signed up to the Energy Switch Guarantee?

Simplicity Energy are not signed up to the Energy Switch Guarantee. However, according to Citizen’s Advice, 99.7% of switches take place within 21 days.

Do they mention about the Priority Services Register?

Simplicity Energy operate a Priority Services Register and there is a link to details from the home page on their website. Eligible customers can sign up by phone, email or post.

Do they offer a ‘Dual Fuel’ discount?

Simplicity Energy do not offer electricity or gas on their own. They offer ‘Dual Fuel’ supply only.

Will they offer to pay a customer’s exit fees when they join them?

If a customer’s previous energy supplier imposes an exit fee because that customer has switched before the end of their previous energy supply contract, those fees remain the responsibility of the customer and Simplicity will not pay them.

What happens if you move home whilst with them?

If you are moving home you can manage the process via Simplicity Energy’s website where there is a dedicated tool to make moving your energy supply easier.

Do they offer any incentives for joining?

Simplicity do not offer any specific incentives to encourage customers to switch their energy supply to them.

How to contact Simplicity Energy

Address: Exchange House, 494 Midsummer Boulevard, Milton Keynes, MK9 2EA

You can contact Simplicity Energy customer service by calling: 0800 368 9225

You can email them through:

Opening hours: Monday – Friday 8am – 8pm. Saturdays, 8am to 5pm. Closed on Weekends and Bank holidays.



Switch to Simplicity Energy

The easiest way to switch to Simplicity Energy is through Energy Helpline’s comparison website here. This will allow you to check if Simplicity Energy is one of the cheapest suppliers for you (tariffs vary based on your area) and will allow you to quickly and easily switch to them.



Rob runs The project initially began when he switched energy suppliers for the first time and found there wasn't a website that provided simple, data backed reviews on all the suppliers available. Since then, Rob has spent considerable time looking at all publicly available data about each supplier and writing reviews using this information. Reviews are updated as regularly as possible and any data is backed up by a source where necessary. If you find any issues, please use our contact form to let us know.

  1. We have been happy ..but just had a worring call telling us simplicity is going not going to be trading so we need to find another serplier…is this a scam…

  2. Oh how I wish I had read these reviews before moving suppliers. Two months in they have charged an extra amount of £52 as well as £94 direct debit from my account, as it is their policy to have extra money in your energy account, in case you use more energy than your monthly payment covers. They do not reply to emails and phoning Customer Services is a waste of time. As the money has already been taken from my account there is nothing they can do.!!!! Heaven help anyone waiting to be credited with a refund at the end of their contract. AVOID,AVOID AVOID…..

  3. Reply Avatar for Michael Schonenberger
    Michael Schonenberger November 10, 2020 at 8:18 pm

    Having switched away from Simplicity at beginning of September having a nightmare trying to get them to refund the overpayment. Different excuse every time I phone ,It just goes on week by week.

  4. Quite possibly the worst service I have ever received. Do not use.

    I moved into a property at the beginning of September and have been trying to switch to a supplier of my choice. This is still not done. Simplicity energy promised a manager call back which never happened. The only other way to communicate is a generic email address where you might get a response once every 7 days with no helpful action. No bill is provided, just an email claiming there is a non sensical outstanding balance which is nowhere near the smart reader reading. No itemised usage to explain. I will be forced to pay just so I can leave this company and a tariff that I never chose.

  5. Complete amateurs. Would give them -1 star if i could. After my plan ended i got email offering to take their Broccoli19 plan. All i needed to do is to reply YES to their email. Which i did. What i didn’t realize is that they didn’t switch to this plan instead they put me on their standard plan. Haven’t noticed that for 5 months. Problem is, by staying on their standard plan i overpaid around £30 each month in comparison to Broccoli19 plan (should have been ~60 pound for electricity instead of 90 i was paying) I contacted them asking to change the plan and issue me a refund for what i overpaid because i proved it’s their fault for not switching my plan. They did switch my plan to broccoli19 and reduced the monthly direct debit from around 127 to 98 (which should have not went that high to begin with). NO word about any refund. They made about £150 profit just on me. They can do that to thousands of customers and make a fortune. Now they are completely ignoring my emails so i’m preparing to make a formal complaint about them.
    Avoid this company at all costs!

  6. Simplicity energy is the most unproffessional company ive ever known. They have not got high reviews. Citizen advice bureau worked out that good reviews are merely 2.4%. The good comments on their page are more than often fake. They are ignorant & corrupt.

  7. I have had terrible service from Simplicity,who definitely do not live up to their name.They are completely incompetent and I have had nothing but problems with them since the beginning,when they omitted to charge me for one source of energy for my dual fuel contract then debited my bank account twice a month with the amount due, then said they wouldn’t refund the overcharge because my account was likely to be in arrears at the end of my contract, then refunded me with THREE payments instead of the two I had asked for.The latest problem is that they “declined” to transfer my supply to Octopus because there was a debit balance on my account with them of £105 and I had to pay off this amount before they would transfer because it was “company policy”. AVOID!!!!!

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