Ecotricity Review (August 2026)
Overview
Ecotricity offers fast phone support and strong Trustpilot reviews, but its mobile apps are poorly rated and its cheapest fixed tariff carries a £200 exit fee.
Who are Ecotricity?
Founded in 1995 by Dale Vince, Ecotricity is one of the UK's oldest green energy suppliers. Based in Stroud, Gloucestershire, it is one of the most recognised eco-focused domestic suppliers in the market. The company runs on a not-for-dividend model, meaning it does not pay out shareholder dividends. Instead, it reinvests its profits into building new renewable energy generation across the UK.
What sets Ecotricity apart is its status as the only energy company in the world to offer officially vegan-certified energy, accredited by The Vegan Society and Viva!. This means no animal by-products, such as waste from factory farming, are used in its energy generation. It also stands out for its "Bills into Mills" scheme, which uses customer bills to fund new wind and sun parks.[1][2]
Products & services
- Standard variable tariffs
- flexible energy with prices that can go up or down
- Fixed tariffs
- lock in your energy rates for a set time
- EV tariffs
- cheaper off-peak rates for charging electric cars
- Export tariffs
- get paid for sending extra solar power to the grid
- Prepayment tariffs
- pay for your energy in advance
Awards & recognition
- ✓Best Customer Service Small Supplier — Uswitch Energy Awards 2026
Use our referral link, and we'll both get £50 credit once your switch is complete.
Existing customer? Find out how you can benefit too. T&Cs apply (only one switching offer per household)
Prices
These are the tariffs we have pricing for — the supplier may offer others.
Ecotricity's lowest-priced option is the EcoFixed - 2 Year August 26 v1, estimated at £1,677 annually. This 24-month fixed contract includes a £200 exit fee for those who leave before the term concludes.
For households preferring flexibility, the Standard Variable Green Tariff costs an estimated £2,032 per year. It operates without a fixed term and does not apply early exit penalties.
Tariffs and pricing
This supplier's full tariff range
Ecotricity keeps its domestic tariff range simple, focusing on green energy options. The supplier offers standard variable and fixed-rate deals, alongside specialist options for electric vehicle owners, homes with solar panels, and prepayment customers.
Customer reviews
Ecotricity holds a Trustpilot rating of 4.2 out of 5 from 6,590 reviews. Approximately 66% of these are five-star ratings, while 22% award a single star. The supplier responds to 100% of negative feedback, usually within 24 hours.
Positive feedback frequently highlights polite and professional staff, alongside fast phone response times that make it easy to reach a human representative. Conversely, critical reviews point to delayed email responses, unhelpful support interactions, and occasional billing concerns.
In the annual Which? energy survey, the provider achieved an overall score of 66. It earned 2 out of 5 for customer service, 3 out of 5 for value for money, and 2 out of 5 for statement clarity. However, it performed better in other areas, scoring 9 out of 15 for complaint handling and 9 out of 10 for supporting customers who need extra help.
App ratings and features
Ecotricity's mobile applications receive low user ratings. The iOS version scores 1.8 out of 5 based on 110 ratings, while the Android equivalent holds a 2.75 out of 5 from 181 reviews on the Google Play Store.
The maintenance schedule is fairly regular on both platforms. On both the iOS App Store and the Android store, there have been updates within the last month.
A sample of iOS reviews indicates user frustration, with some describing the interface as a basic website wrapper. Feedback also notes missing functionality, such as the inability to view previous meter readings while submitting new data.
Service and support
Ecotricity ranks 7th in the latest Citizens Advice energy ratings with a score of 3.36 out of 5. The supplier connects phone calls in an average of 45 seconds and replies to 95.2% of emails within two days.
Customers can pay via Direct Debit, cash, cheque, or prepayment. Telephone support is available from 9am to 7pm on weekdays, and between 9am and 5pm on weekends.
Additionally, the company has formally registered its vulnerability commitments with Citizens Advice, agreeing to specific service standards for households requiring extra support.
Ecotricity complaints and performance
In Q4 2025, Ecotricity received 320 complaints for every 100,000 customers. The supplier resolved 34% of these complaints by the end of the next working day, and 97% within eight weeks.
Green energy
Ecotricity supplies a 100% renewable electricity mix. The company goes beyond buying renewable energy certificates by generating its own power; it operates around 74 windmills across 24 wind parks, as well as three sun parks in the UK.[1]
For gas, Ecotricity supplies a mix of sustainable green gas and fossil gas. It is currently developing its own green gasmills to create renewable gas from grass.[2][3]
To address the fossil gas in its mix, Ecotricity recently moved away from buying global carbon credits. Instead, it now offsets its gas emissions through its own Carbon Bank, investing directly in UK-based carbon removal projects, nature-based solutions, and rewilding efforts. The company has declared a climate emergency and aims to help Britain reach net zero through its continued investments in green infrastructure.[4][5]
Our verdict
Ecotricity offers fast phone support and strong Trustpilot reviews, but its mobile apps are poorly rated and its cheapest fixed tariff carries a £200 exit fee.
Ecotricity may suit households looking to support renewable energy generation while benefiting from fast call centre response times. It maintains a solid Trustpilot rating and connects phone inquiries in an average of 45 seconds.
However, those who prefer managing their energy accounts via a smartphone may find the poorly rated mobile apps restrictive. Prospective customers should also weigh the £200 exit fee attached to the cheapest 24-month fixed tariff, which represents a substantial penalty for leaving early.
Frequently asked questions
Is Ecotricity a good supplier?
Ecotricity performs well for phone support, answering calls in just 45 seconds on average, and it has a solid Trustpilot rating of 4.2 out of 5. However, its mobile apps are poorly rated and its independent Which? score for customer service is low, meaning it may not suit everyone.
What is Ecotricity's cheapest tariff?
Ecotricity's cheapest tariff is the EcoFixed - 2 Year August 26 v1, which costs £1,677 a year. This is a 24-month fixed deal.
Does Ecotricity charge exit fees?
Yes, Ecotricity charges a £200 exit fee on its 24-month fixed tariff. Its standard variable tariff does not carry an exit fee.
How do customers rate Ecotricity?
Customers rate Ecotricity 4.2 out of 5 on Trustpilot, with many praising the polite staff and quick response times. In the annual Which? survey, it scored 66 overall, achieving 2 out of 5 for customer service and 9 out of 10 for helping those who need it.
Does Ecotricity have a good mobile app?
No, Ecotricity's mobile apps receive very poor ratings. The iOS app scores 1.8 out of 5 and has not been updated in over two years, while the Android app scores 2.75 out of 5 on the Google Play Store.
How long does it take Ecotricity to answer the phone?
According to Citizens Advice data, Ecotricity answers customer calls in an average of 45 seconds.
Is Ecotricity really a green energy supplier?
Yes, Ecotricity supplies a 100% renewable electricity mix and invests its profits into building new wind and sun parks across the UK through its "Bills into Mills" scheme.
Does Ecotricity supply vegan energy?
Yes, Ecotricity is the only energy company to offer officially vegan-certified energy, meaning no animal by-products are used in its energy generation.
Should I switch to Ecotricity?
Switching to Ecotricity may make sense if you want to support renewable energy and value fast phone answering times. If you prefer a highly rated mobile app or want to avoid high exit fees on fixed deals, you might want to compare other options.
What changed this month
This month, Ecotricity's iOS app days since last update rose from 39 to 791, Ecotricity's iOS app updates in last 90 days fell from 1 to 0, and Ecotricity's iOS sampled positive reviews rose from 0 to 1. There were 20 other data changes this month — see the full changelog below for details.
Data changes this month (30)
Ecotricity
- Trustpilot reviews6,559 → 6,590
- Trustpilot 3-star %2 → 3
- Trustpilot 1-star %23 → 22
- Trustpilot negative reviews replied %98 → 100
- Trustpilot negative reviews %26 → 25
- Trustpilot neutral reviews %2 → 3
- Trustpilot net-positive %46 → 47
- iOS app ratings count108 → 110
- iOS app days since last update39 → 791
- iOS app updates in last 90 days1 → 0
- iOS sampled reviews avg stars1.67 → 2
- iOS sampled positive reviews0 → 1
- iOS sampled neutral reviews1 → 0
- Play Store rating2.7 → 2.75
- Play Store ratings count179 → 181
- Play Store days since last update23 → 45
- Play Store positive ratings %37.1 → 38
- Play Store negative ratings %53.1 → 52
- Play Store neutral ratings %9.7 → 10.1
- Play Store net-positive %-16 → -14
- Cheapest fixed tariffnow available (£1,677.29)
- Cheapest tariff£2,032.01 → £1,677.29
- Cheapest tariff exit fee£0 → £200
- Cheapest tariff term0 months → 24 months
- Cheapest fixed tariff exit feenow available (£200)
- Cheapest fixed tariff termnow available (24 months)
- Tariff count1 → 2
- Fixed tariffs available0 → 1
- Shortest fixed termnow available (24 months)
- Longest fixed termnow available (24 months)
Written by
Rob Gibbs
Hi, I'm Rob, and I run Energy-Review.co.uk. I initially started this project in 2018 when I was looking to switch energy suppliers and found there wasn't a website that provided simple, data-backed reviews on all the suppliers available. Since then, I have spent a lot of time (too much, some may say!) looking at all publicly available data about each supplier and writing reviews using this information. These reviews are updated as regularly as possible, and any data is backed up by a source where necessary. I have also started writing guides on various energy-related topics, which hopefully you will find useful. If you find any issues, please use our contact form to let us know.
Related articles
Ecotricity vs OVO Energy
Set up in 1995 by Dale Vince, Ecotricity is one of the UK's oldest green energy suppliers. It is a smaller, independent supplier owned by the Green Britain Group. The company focuses on building its own wind and solar parks using customer bill money, an approach it calls "Bills into Mills". It is al
Read comparison→Ecotricity vs EDF Energy
Ecotricity was set up in 1995 by Dale Vince and is a not-for-dividend company based in Stroud. It is one of the UK's oldest green energy suppliers and operates as a smaller, independent supplier. Instead of paying shareholders, it uses customer bills to build new wind and solar parks in Britain thro
Read comparison→
Good Energy Review
Founded in 1999, Good Energy is one of the UK's oldest renewable electricity suppliers. The Chippenham-based company is now owned by Esyasoft, a Dubai-based smart-grid technology business that bought the supplier and took it private in April 2025. Today, it is one of the UK's most recognised green e
Read review→Related guides
How to avoid exit fees when you switch energy suppliers
Energy bills make up a large part of household spending. Following the July 2026 price cap increase of around 13%, Ofgem gives a typical annual Direct Debit bill of £1,862 using its existing typical-consumption values; its updated values give £1,663. Because of this rise, many people are looking to
Read guide→
Who are Ofgem?
Ofgem stands for the Office of Gas and Electricity Markets. It is the independent regulator for the energy industry in Great Britain. Just as Ofcom regulates the communications sector and Ofwat oversees water infrastructure, Ofgem is responsible for making sure the energy market works fairly for con
Read guide→
Can I switch suppliers if I’m in debt?
Falling behind on your gas and electricity bills can be a stressful experience, and many people assume that owing money traps them with their current supplier. Being stuck on an expensive tariff can make it even harder to clear the balance. However, you can usually switch energy suppliers if you are
Read guide→