Skip to main content
Energy Review
Supplier comparison

100Green vs OVO Energy (November 2026)

Overview

Our verdict
Too close to call

OVO Energy has the cheaper variable tariff, while 100Green scores better on service and answers calls faster, so the right choice depends on which matters more to you.

Key takeaways

Neither supplier comes out ahead overall, because each leads on something different. 100Green has the stronger service record: its Which? total score is 72 against OVO Energy's 61, and between April and June 2026 its average call centre wait was 7 seconds, compared with 47 seconds at OVO. OVO has the lower-priced variable tariff, with its Simpler Energy deal estimated at £1,672 a year. That is £115 less than 100Green's Sparkling SVT at £1,787, or about £10 a month. Trustpilot ratings are close, at 4.6 and 4.7, so the choice comes down to whether easier contact or a lower variable price matters more to you.

•OVO Energy's Simpler Energy variable tariff is £115 a year cheaper than 100Green's Sparkling SVT
•100Green has a higher Which? total score (72 against 61) and shorter average phone waits (7 seconds against 47 seconds)
•For a 12-month fix, 100Green's cheapest deal shown is £54 a year less than OVO's and has no exit fee, while OVO's carries a £100 fee
Trustpilot
100Green
4.6
1,594 reviews
OVO Energy
4.7
309,371 reviews
Citizens Advice rank
100Green
#2
OVO Energy
#6
Cheapest variable
100Green
£1,787
/year
OVO Energy
£1,672
/year
iOS app
100Green
1.2
25 ratings
OVO Energy
4.6
18,000 ratings

Other measures also split the two suppliers. OVO's app is rated 4.6 on the App Store from 18,000 ratings, while 100Green's apps have too few ratings to judge fairly. OVO also scores 9 out of 10 for help for those who need it in the Which? supplier assessment, against 4 for 100Green.

About 100Green and OVO Energy

Who are 100Green?

100Green is the trading name of Green Energy (UK) Ltd, a company registered in England with its registered office in Ware, Hertfordshire. It was formerly known as Green Energy UK. It is a small supplier: in its 2025 awards, Uswitch grouped it with suppliers that have less than 1% of the market.

Its approach is built on knowing where its power comes from. It focuses on renewably sourced energy from the UK only, which means no nuclear power. 100Green says it buys from small British hydro, wind and solar generators that it knows by name, drawn from a portfolio of independent generators across the UK. It also runs a phone-first service with a UK-based team and no call menus or automated queues. It is a member of the Energy Switch Guarantee, which aims to raise standards when people switch.

Products & services

Sparkling fixed and variable tariffs
Straightforward green tariffs. You can choose rates guaranteed for 12 months or rates that follow the wholesale market. Both include UK-generated renewable electricity and green gas if you need it.
100 Origin eco-labelled energy
Electricity matched with 100% renewables and gas matched with certified UK green gas. The tariff is independently labelled by the EKOenergy ecolabel.
Tide time-of-use tariffs
Smart-meter tariffs with cheaper electricity at set times. There are options built around overnight EV charging, solar panels and batteries, or using energy during the day.
Export Tariff for home generators
Pays households for spare electricity from renewable generation that qualifies for REGO certificates, such as solar panels, small hydro, wind turbines or micro-CHP. You have to apply and send documents before you can join.
Feed-in Tariff transfers
If you move into a home with an installation registered for the Feed-in Tariff, 100Green deals with changing that accreditation into your name.
Smart meter installation
Customers can arrange a free smart meter installation by email or phone.

Awards & recognition

✓Best Small Supplier — Uswitch Energy Awards, 2025. Special commendation for the highest performance across all categories among suppliers with less than 1% market share

Who are OVO Energy?

OVO's story began in 2009, and it has since grown into a supplier used by over 3.6 million homes. The company that supplies those homes is OVO Energy Limited, based at Temple Back in Redcliffe, Bristol.

OVO Energy is part of the wider OVO Group. In 2014 the company set up the OVO Foundation, a charitable arm that works to tackle inequality.

OVO says its focus is on making the grid greener for everyone. It openly criticises green claims that rest only on renewable certificates, because it argues these add no new renewable power. It prefers to buy from renewable generators directly and to invest in new, independent renewable power.

Products & services

Variable energy plan
OVO's Standard Variable tariff has no fixed end date and no exit fees, so you can leave or switch plans at any time.
Fixed-rate energy plans
Fixed tariffs hold your unit rates for the length of the contract, although your bills still change with how much energy you use. Terms and eligibility criteria apply.
Greener Energy upgrade
A paid upgrade for pay monthly customers. It matches your electricity with renewable power bought from UK generators, makes your energy carbon neutral and adds a yearly contribution towards new UK renewable generation.
Charge Anytime for EV drivers
An add-on for existing pay monthly customers. OVO manages home charging of an electric vehicle through a compatible car or charger, aiming for cheaper and greener times. You can use it on pay as you go or on a monthly plan.
Charge Anywhere public charging
Lets drivers find, route to and pay for public EV charging through the OVO Charge app, on a membership plan or pay as you go. You do not need to be an OVO energy customer to sign up.
Beyond rewards
A loyalty scheme in the OVO app with exclusive offers and discounts on selected OVO products and services, plus personalised energy-saving insights. It needs a credit meter, a working smart meter and half-hourly readings. New customers can join 90 days after their supply starts.
Power Move
Through the OVO app you can join Power Move and earn points for using electricity at greener times. Its own terms and eligibility criteria apply.
Solar panels and batteries
OVO sells a solar panel and battery installation package. Customers who buy solar panels and a battery from OVO can sign up to an exclusive Smart Export Guarantee rate for the power they send back to the grid.
Boiler cover and home services
OVO offers boiler cover and an annual boiler service plan that renews automatically unless cancelled. It also offers cover for electrics, plumbing and drainage, and discounts on new A-rated boilers. These offers are open to OVO Energy customers.
Affiliate
Thinking about switching to Octopus?

Use our referral link, and we'll both get £50 credit once your switch is complete.

Existing customer? Find out how you can benefit too. T&Cs apply (only one switching offer per household)

Tariffs and pricing

100Green
VARIABLE
Sparkling SVT
£1,787/year
No fixed term · Variable rates can change
Best for: maximum flexibility
FIXED 12M
Exclusive Spring 100% Green 12M November 27
£1,973/year
12-month term
Best for: price certainty
OVO Energy
CHEAPEST
VARIABLE
Simpler Energy
£1,672/year
No fixed term · Variable rates can change
Best for: maximum flexibility
FIXED 12M
1 Year Fixed + Complete Cover 29 October 2026
£2,027/year
12-month term · Exit fee £100
Best for: price certainty

OVO Energy's lowest annual estimate is for Simpler Energy, a variable tariff at £1,672 a year. 100Green's is Sparkling SVT, also a variable tariff, at £1,787 a year. That makes OVO's variable deal £115 a year cheaper, or about £10 a month. Prices on both can change, but because neither has an exit fee, you can move to another deal without paying a charge.

The picture is reversed for fixed deals. 100Green's cheapest is Exclusive Spring 100% Green 12M November 27, a 12-month fixed tariff at £1,973 a year with no exit fee. OVO's cheapest fixed option is 1 Year Fixed + Complete Cover 29 October 2026, a 12-month deal at £2,027 a year with a £100 exit fee. So 100Green's fix costs £54 a year less, about £5 a month, and you can leave it early without a charge.

100Green's other two 12-month fixes priced here, Stream Fixed - November 27 at £2,005 a year and Sparkling Guarantee - November 27 at £2,018 a year, also have no exit fee. At OVO, the plain 1 Year Fixed 29 October 2026, without the cover, is £2,031 a year and carries the same £100 exit fee. The Complete Cover version packages that 12-month energy deal with OVO's Complete Cover. All the prices shown are for paying by monthly Direct Debit.

100Green vs OVO Energy — Tariffs and pricing
Metric100GreenOVO Energy
Exit fee on cheapest tariff£0£0
Exit fee on cheapest fixed tariff£0£100

100Green and OVO Energy: tariff options

100Green

Most households will choose between the Sparkling tariffs, which both come with UK-generated renewable electricity and green gas if you need it. Sparkling Guarantee fixes your unit rates for 12 months, so your bill only changes with how much energy you use. Sparkling Variable, shown in our price table as Sparkling SVT, follows the wholesale market instead, and 100Green writes to you 30 days before any price change. It is exempt from the price cap because it supports renewable generation, so its rates may be above or below the cap at different times. Two other 12-month fixed deals, Exclusive Spring 100% Green 12M November 27 and Stream Fixed - November 27, also appear in our price data.

100 Origin suits households that want their heating covered as well as their electricity. It has fixed rates, carries the EKOenergy ecolabel and matches all of your electricity with renewables and all of your gas with certified UK green gas.

The Tide tariffs charge different electricity prices at different times of day, and they need a smart meter. If you don't have one, 100Green suggests starting on a standard tariff, asking for a free upgrade and switching once the meter is fitted. If you take gas as well, it costs the same at any time of day. Tide Smart has variable prices, while Tide EV and Tide Lifestyle have rates guaranteed for 12 months.

If you generate your own renewable electricity, the Export Tariff pays for what you send to the grid. You have to apply with documents such as your MCS certificate, and the whole sign-up can take up to eight weeks.

Sparkling SVT
No exit fee
Best forHouseholds wanting a flexible variable tariff
Exclusive Spring 100% Green 12M November 27
12-month contract · No exit fee
Best forHouseholds comparing fixed-rate deals

OVO Energy

Simpler Energy is OVO's standard variable tariff. It has no end date, so you can leave or switch plans at any time, which suits households who want flexibility and are comfortable with prices that can change. The 1 Year Fixed 29 October 2026 deal instead fixes your unit rates for 12 months, though bills still rise and fall with how much energy you use. It suits households who want steadier costs and expect to stay the full year, because leaving early carries an exit fee.

The 1 Year Fixed + Complete Cover 29 October 2026 edition has the same 12-month term but packages the energy deal with OVO's Complete Cover, for households who want energy and cover arranged together. Look at what the cover protects and how it is charged before choosing it over the plain fixed deal.

Charge Anytime is an add-on to eligible OVO electricity tariffs, not a separate tariff. OVO controls when your electric vehicle charges at home, aiming for the cheapest and greenest times, and you can choose pay as you go or a monthly plan with a home charging allowance. Standard monthly plans also include a public charging voucher, while partnership EV plans cover smart charging only. It is open only to existing OVO pay monthly customers who pay by Direct Debit and have a compatible car or charger and a smart meter that sends half-hourly readings. Homes with solar PV need a Solar Compatible Charger. Pay monthly customers can also add the paid Greener Energy upgrade for renewable backing.

Simpler Energy
No exit fee
Best forHouseholds wanting a flexible variable tariff
1 Year Fixed + Complete Cover 29 October 2026
12-month contract · Exit fee £100
Best forHouseholds comparing fixed-rate deals
1 Year Fixed 29 October 2026
12-month contract · Exit fee £100
Best forHouseholds comparing fixed-rate deals
Charge Anytime
OVO times your charging for cheaper and greener periods · Billed at your normal rate, then credited the following month · Pay as you go, or a monthly plan with a home charging allowance; standard monthly plans include a public charging voucher, but partnership EV plans cover smart charging only
Eligibility

For existing OVO pay monthly electricity or dual-fuel customers paying by Direct Debit, with an EV to charge at home. Connect through a compatible EV or charger with a working internet connection, and use a compatible electricity smart meter sharing half-hourly readings: SMETS2 meters or Secure-manufactured SMETS1 meters. Homes with solar PV need a Solar Compatible Charger.

Best forEV drivers who charge at home and are happy to let OVO control charging times
SourcesChecked 1st November 2026
  1. OVO Energy — Charge Anytime

Customer reviews

★Trustpilot
100Green4.6 / 5
OVO Energy4.7 / 5
⚖Citizens Advice
100Green#2
OVO Energy#6
✓Which?
100Green72 %
OVO Energy61 %

On Trustpilot the two suppliers are rated almost the same: 4.6 for 100Green from 1,594 reviews and 4.7 for OVO Energy from 309,371 reviews, so OVO's score rests on a far larger number of reviews. Five-star reviews make up 74% of 100Green's total and 78% of OVO's, while one-star reviews account for 8% and 9%. OVO replied to 99% of negative reviews, usually within 24 hours, compared with 90% at 100Green, which typically replies within 48 hours.

100Green reviewers often praise friendly, knowledgeable staff who answer the phone quickly, explain account matters clearly and sort out problems without delay. The main criticism is about cost, as some customers report higher bills or unexpected pricing issues.

OVO reviewers praise patient, helpful advisers, especially when dealing with complicated account set-ups and billing questions, and engineers who turn up on time and carry out installations efficiently. Complaints focus on long phone waits, trouble reaching a person quickly, weak email replies and automated chat that fails to fix urgent problems.

Which? combines a customer survey with its own supplier assessment to produce a total score, which is 72% for 100Green and 61% for OVO. In the customer survey, 100Green gets 4 out of 5 for overall customer service, against 2 for OVO. The supplier assessment gives 100Green 12 out of 15 for complaints performance, against 6 for OVO, while OVO scores higher on help for those who need it, with 9 out of 10 against 4, and on switching, with 2 out of 5 against 1.

Mobile apps

App Store
100Green1.2 · 25 ratings
OVO Energy4.6 · 18,000 ratings
Google Play
100Green1.2 · 34 ratings
OVO Energy3 · 11,178 ratings

OVO Energy's app is widely used, with 1,000,000+ installs on Google Play. It is rated 4.6 on the App Store from 18,000 ratings and 3.0 on Google Play from 11,178 ratings, where positive and negative ratings are close to evenly split. OVO says customers can use the app to keep an eye on their balance, send meter readings, track energy use, find bills and join Power Move, which gives points for using electricity at greener times. One user found the app works well on an iPhone but has never loaded on their iPad.

100Green's apps have far fewer ratings, scoring 1.2 on the App Store from 25 ratings and 1.2 on Google Play from 34 ratings. With so few ratings, they are hard to compare fairly with OVO's tens of thousands. One iPhone user said the app shows electricity use by day, week and month, but gas use only monthly and only for the previous month, which they found frustrating with a smart meter.

Service and support

Citizens Advice rank
100Green
#2
OVO Energy
#6
Citizens Advice score
100Green
3.9
out of 5
OVO Energy
3.65
out of 5
Emails ≤2 days
100Green
98.4%
OVO Energy
98.7%
Avg call wait
100Green
7 sec
OVO Energy
47 sec
Channel100GreenOVO Energy
Routine phone enquiries

Average response: 7 sec (April to June 2026)

Average response: 47 sec (April to June 2026)

Email

Replies: 98.4% within 2 days (April to June 2026)

Replies: 98.7% within 2 days (April to June 2026)

Webchat

Average response: 51 sec (April to June 2026)

Hours: Available

Average response: 1.1 min (April to June 2026)

Citizens Advice gives 100Green 3.9 out of 5 and OVO Energy 3.65, ranking them 2nd and 6th in its table. Those overall scores are fairly close, but the contact figures for April to June 2026 show clearer differences. 100Green's average call centre wait was 7 seconds, against 47 seconds at OVO, and its average webchat response was 51 seconds, against 1 minute 7 seconds. Email results were almost identical, with 98.4% of 100Green's emails and 98.7% of OVO's answered within two days.

Meter and billing figures for the same period point in different directions. OVO had 95.08% of its smart meters working, compared with 86.05% at 100Green. However, 100Green based more of its bills on actual meter readings: 99.78% of smart-meter bills and 99.95% of traditional-meter bills, against 98.44% and 90.24% at OVO. The traditional-meter gap matters most if you do not have a smart meter, because bills that are not based on actual readings are estimated.

If you need OVO's collections team, you can phone it from 9am to 5pm, Monday to Friday, or use webchat from 8am to 6pm on weekdays and 9am to 2pm on Saturdays.

Billing and metering100Green — April to June 2026OVO Energy — April to June 2026
Smart meters working correctly86.05%95.08%
Bills based on readings — smart meters99.78%98.44%
Bills based on readings — traditional meters99.95%90.24%

Complaints and performance: 100Green vs OVO Energy

Per 100k customer accounts
100Green
90
Q2 2026
OVO Energy
1,775
Q2 2026
External complaints per 10k
100Green
22.8
Citizens Advice — April to June 2026
OVO Energy
37.5
Citizens Advice — April to June 2026
Resolved same/next day
100Green
N/A
Q2 2026
OVO Energy
64%
Q2 2026
Resolved ≤8 weeks
100Green
N/A
Q2 2026
OVO Energy
91%
Q2 2026

Both suppliers' own complaint figures cover the same period, Q2 2026, so their complaint rates can be compared directly. Both Citizens Advice figures also cover the same period, April to June 2026. The two sets of figures measure different things, though, and should not be mixed up or converted into one another.

Complaints reported by the suppliers

In Q2 2026, 100Green reported 90 complaints for every 100,000 customer accounts. OVO Energy reported 1,775 complaints for every 100,000 customer accounts over the same quarter, which is nearly 20 times 100Green's rate. These figures count complaints made to the supplier, not the number of people affected. One customer can complain more than once, and one household can hold more than one account.

OVO Energy also published how quickly it dealt with complaints in Q2 2026. It resolved 63.5% by the end of the next working day and 90.7% within 8 weeks. These figures show how fast complaints were closed, not whether customers were happy with the outcome. 100Green did not supply resolution figures, so the two suppliers cannot be compared on how quickly complaints are sorted out.

Complaints to Citizens Advice and the Energy Ombudsman

Citizens Advice counts complaints that customers take to advice bodies and the Energy Ombudsman, rather than complaints made directly to the supplier. For April to June 2026, 100Green had 22.8 of these complaints per 10,000 customers and OVO Energy had 37.5. On this measure, OVO Energy's rate was higher. It uses a different denominator from the supplier-reported figures above, so the two rates cannot be compared with each other.

What customers complain about

OVO Energy listed its five main complaint reasons in ranked order. It did not give a share for each one, a period for the list or any details of what it is doing about them. These themes should not be read as covering Q2 2026. 100Green did not supply any complaint reasons, so it is not possible to compare what customers of each supplier complain about.

100Green — complaint themes
No current complaint-reason breakdown is available
OVO Energy — complaint themes
Customer service
Problems with the service OVO Energy provides to customers.
Payment issues
Problems setting up a payment method or getting it to work, across all ways of paying.
Smart billing and meter readings
Problems with how bills are shown, including wrong bills and how often bills are sent, for customers with a smart meter.
Debt and debt-related disconnections
Disconnections or problems with how debt is handled for customers who pay monthly.
General billing and meter readings
Problems with how bills are shown, including wrong bills and how often bills are sent, for customers without a smart meter.

100Green and OVO Energy: green energy

100Green

Every 100Green tariff comes with UK-generated, 100% renewable electricity. The company says it buys directly from small British hydro, wind and solar generators, such as a small dairy farm in Norfolk. It also offers generators power purchase agreements. These are contracts to buy the electricity a generator feeds into the national grid, and 100Green asks those generators to be eligible for REGO certificates.

A REGO (Renewable Energy Guarantee of Origin) is a certificate issued for each megawatt hour of electricity made from a renewable source. 100Green says it holds a REGO for every megawatt hour it supplies, and Ofgem audits this every year. All homes draw from the same shared grid, so these contracts and certificates match your use with renewable generation rather than sending particular power to your home.

100Green also buys spare electricity from households that make their own. One customer of more than 20 years, Professor Susan Roaf, built Britain's first solar roof in the early 1990s. 100Green buys her extra power and supplies her when she needs more. Through its partnership with Energy Local, it links communities with nearby renewable generation and handles the regulation, billing and licensing for them.

On gas, all 100Green tariffs have at least 10% green gas certification, backed by Renewable Gas Guarantees of Origin and the Green Gas Certification Scheme. The 100 Origin tariff goes further and matches all of your gas with certified green gas, made in the UK from biowaste and organic residues. 100Green also offers gas purchase agreements, which pay producers for the biogas they put into the gas grid.

100 Origin is certified by EKOenergy, an ecolabel run by a non-profit network of environmental organisations. Its rules have three main parts. Wind and solar sites must be outside protected nature areas and important bird areas. Hydro schemes must keep water flowing and allow for fish migration. Bioenergy must come only from organic waste and certain woody materials, with no energy crops.

An annual audit checks that the 100 Origin energy sold meets these rules. A contribution for each megawatt hour sold also goes to the EKOenergy Climate Fund, which pays for clean energy projects in remote communities in developing countries.

OVO Energy

Across all its customers, the electricity OVO supplied from 1 April 2025 to 31 March 2026 came from 64% natural gas, 12% coal, 12% renewables, 7% nuclear and 5% other sources. OVO reports a carbon intensity of 393g per kWh for that mix. In other words, more than three-quarters of its overall supply that year came from gas and coal.

REGOs (Renewable Energy Guarantees of Origin) are certificates that match renewable power already being generated with the electricity a customer uses. OVO argues that, on their own, they do not make the grid any greener, and it stopped using REGOs as standard in 2023. Instead, it says it buys electricity for its Greener Electricity customers directly from renewable generators around the country and invests in new, independent renewable power.

Households who want renewable backing can add the paid Greener Energy upgrade. OVO then buys enough renewable electricity from UK-based generators to match what you use, through Power Purchase Agreements (PPAs), which are contracts to buy power directly from a generator. It buys REGOs alongside that power to show where it came from. OVO's plans page promises 100% renewable electricity on this basis. Your home still draws from the national grid's mix, but an equal amount of renewable electricity is added to the grid rather than sent straight to you.

The upgrade also makes your energy carbon neutral. For every tonne of carbon from the gas Greener Energy customers use, OVO buys one carbon offset certificate from projects certified to the Verified Carbon Standard or the Gold Standard. OVO also says the green gas it sells is backed by Renewable Gas Guarantees of Origin. If OVO supplies only your gas, the upgrade still applies to that gas.

When you add the upgrade, and on each anniversary while you keep it, OVO puts £20 towards new UK renewable generation. The money buys power at above market rates from new generators that cannot get government or industry subsidies, which can help those projects attract other funding. OVO says it may take some time to put each contribution to use.

To qualify, you need to be an OVO pay monthly customer on any plan, whether dual fuel, gas only or electricity only. You must pay by monthly Direct Debit on time, pay at least the recommended amount and get account messages by email. The upgrade carries on if you move home and stay with OVO, but it ends on the day you switch supplier, with no refund for part months.

Outside the upgrade, the OVO app lets you join Power Move and earn points for using electricity at greener times. OVO also says it has planted 5 million UK trees in schools and communities since 2015 on behalf of its customers.

12%Renewable
Apr 2025–Mar 2026
Renewables12%
Nuclear7%
Other5%
Natural Gas and Coal76%

Our verdict

Which should you choose?
If you care most aboutChoose
The cheaper variable tariffOVO Energy
Shorter phone waits and higher service scores100Green
Our verdict
Too close to call

OVO Energy has the cheaper variable tariff, while 100Green scores better on service and answers calls faster, so the right choice depends on which matters more to you.

The right choice depends on what you value most, but 100Green has the stronger service evidence. Customers give it 4 out of 5 for overall customer service in the Which? survey, its Which? total score is 72% against 61%, and its calls were answered in 7 seconds on average between April and June 2026. Trustpilot reviewers often praise its staff for quick, clear help on the phone, and it bases almost all of its bills on actual meter readings.

OVO Energy may suit households who want a widely used app, which is well rated on the App Store, and who value its higher Which? assessment score for helping customers who need extra support. If a lower variable price matters most, it is also the better pick from the deals priced here, with Simpler Energy £115 a year cheaper and no exit fee. Its main drawbacks are weaker customer survey scores and longer phone waits.

100Green is the stronger choice if you value getting through quickly and want a fixed deal you can leave without a fee, and all of its priced tariffs are green tariffs. The main drawback is that its variable tariff costs more than OVO's.

100Green
✓Pros
  • Which? total score of 72%, compared with 61% for OVO Energy
  • Average call centre wait of 7 seconds between April and June 2026, against 47 seconds at OVO
  • Customers give it 4 out of 5 for overall customer service in the Which? survey
  • Cheapest 12-month fix is £1,973 a year with no exit fee, £54 less than OVO's cheapest fix
  • All four tariffs priced here are green tariffs
×Cons
  • Sparkling SVT variable tariff costs £115 a year more than OVO's Simpler Energy
  • 86.05% of its smart meters were working, against 95.08% at OVO
  • Scores 4 out of 10 for help for those who need it and 1 out of 5 for switching in the Which? supplier assessment
  • Some Trustpilot reviewers mention higher bills and unexpected pricing issues
OVO Energy
✓Pros
  • Simpler Energy variable tariff is £1,672 a year with no exit fee, £115 less than 100Green's variable deal
  • Trustpilot rating of 4.7 from 309,371 reviews
  • Rated 4.6 on the App Store from 18,000 ratings
  • Scores 9 out of 10 for help for those who need it in the Which? supplier assessment
  • 95.08% of its smart meters were working between April and June 2026
×Cons
  • Customers give it 2 out of 5 for overall customer service in the Which? survey
  • Average call centre wait of 47 seconds, and some Trustpilot reviewers mention long phone waits
  • Both 12-month fixes priced here carry a £100 exit fee
  • 90.24% of traditional-meter bills were based on actual readings, against 99.95% at 100Green
Affiliate
Thinking about switching to Octopus?

Use our referral link, and we'll both get £50 credit once your switch is complete.

Existing customer? Find out how you can benefit too. T&Cs apply (only one switching offer per household)

Frequently asked questions

Which supplier has the cheaper variable tariff?

Among the deals priced here, OVO Energy's Simpler Energy is £1,672 a year and 100Green's Sparkling SVT is £1,787 a year. That makes OVO's £115 a year cheaper, or about £10 a month. Neither has an exit fee, and prices on both can change.

Do the 12-month fixed deals have exit fees?

100Green's three 12-month fixes priced here have no exit fee, including the cheapest, Exclusive Spring 100% Green 12M November 27 at £1,973 a year. OVO Energy's two 12-month fixes each carry a £100 exit fee: 1 Year Fixed + Complete Cover 29 October 2026 at £2,027 a year and 1 Year Fixed 29 October 2026 at £2,031 a year.

How long will I wait to get through on the phone?

Between April and June 2026, the average call centre wait was 7 seconds at 100Green and 47 seconds at OVO Energy. Webchat replies averaged 51 seconds at 100Green and 1 minute 7 seconds at OVO. Some OVO Trustpilot reviewers mention long phone waits and difficulty reaching a person.

What can I do in the OVO app?

OVO says its app lets you keep an eye on your balance, send meter readings, track your energy use, find your bills and join Power Move, which gives points for using electricity at greener times. It is rated 4.6 on the App Store from 18,000 ratings and 3.0 on Google Play from 11,178 ratings.

How is the 100Green app rated?

It is rated 1.2 on the App Store from 25 ratings and 1.2 on Google Play from 34 ratings. With so few ratings, the scores are hard to compare with OVO Energy's. One iPhone user said gas use is only shown monthly, and only for the previous month, while electricity use is shown by day, week and month.

Which supplier scores better for helping customers who need extra support?

In the Which? supplier assessment, OVO Energy scores 9 out of 10 for help for those who need it, while 100Green scores 4. This reflects Which?'s assessment of each company's approach. Trustpilot reviewers of both suppliers praise patient, helpful staff.

Will my bills be based on actual meter readings?

Between April and June 2026, 100Green based 99.78% of smart-meter bills and 99.95% of traditional-meter bills on actual readings. At OVO Energy the figures were 98.44% and 90.24%. OVO had more of its smart meters working, at 95.08% against 86.05%.

What do customers complain about most?

On Trustpilot, 100Green reviewers mostly praise its staff, though some raise higher bills and unexpected pricing issues. OVO Energy reviewers mention long phone waits, trouble reaching a person, weak email replies and automated chat that fails to sort out urgent problems.

What changed this month

This month, OVO Energy's play store net-positive % rose from -4.1 to 2.8, OVO Energy's iOS sampled positive reviews rose from 0 to 2, and OVO Energy's iOS sampled negative reviews rose from 0 to 1. There were 18 other data changes this month — see the full changelog below for details.

Data changes this month (26)

Related comparisons

Related reviews

Related guides

Rob Gibbs

Written by

Rob Gibbs

Hi, I'm Rob, and I run Energy-Review.co.uk. I initially started this project in 2018 when I was looking to switch energy suppliers and found there wasn't a website that provided simple, data-backed reviews on all the suppliers available. Since then, I have spent a lot of time (too much, some may say!) looking at all publicly available data about each supplier and writing reviews using this information. These reviews are updated as regularly as possible, and any data is backed up by a source where necessary. I have also started writing guides on various energy-related topics, which hopefully you will find useful. If you find any issues, please use our contact form to let us know.

Comments

Leave a comment

We publish your name and comment. Your email is never published and is used only if we need to reply. We also store a one-way hashed form of your IP address to detect spam. See our privacy policy.