Good Energy OVO Energy (August 2026)
Good Energy vs OVO Energy
Good Energy wins with a cheaper fixed tariff and stronger independent customer service scores, though OVO Energy offers a cheaper standard variable tariff.
Good Energy leads this comparison due to its higher independent customer service scores, stronger app ratings, and a lower-priced fixed tariff. OVO Energy may suit households looking for a cheaper standard variable tariff and faster email response times, though Good Energy scores higher across the majority of our tracked metrics.
About Good Energy and OVO Energy
Who is Good Energy?
Set up in 1999, Good Energy is one of the UK's oldest green energy suppliers. In April 2025, Good Energy came under the ownership of Esyasoft, a smart grid technology company. It is a smaller, independent supplier that focuses on renewable power and helping homes generate their own energy. It has grown its installation services by buying several regional installers across the UK.
Who are OVO Energy?
Set up in 2009, OVO Energy grew its scale in 2020 when it bought the retail arm of SSE. In May 2026, OVO agreed to sell its UK energy retail business to E.ON, subject to regulatory approval. Today, it is one of the UK's biggest domestic suppliers.
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Tariffs and pricing
Good Energy currently provides the lowest-priced overall deal in our comparison, featuring a fixed tariff at £1,788 a year. This comes in £16 a year cheaper than OVO Energy's lowest overall option, which is a standard variable tariff with no fixed term.
When comparing fixed deals directly, Good Energy's lowest-priced option is £135 a year cheaper than OVO Energy's equivalent, although it carries a higher exit fee (£150 compared to £100). For households that prefer a variable tariff, OVO Energy's standard variable option costs £107 a year less than Good Energy's.
Good Energy and OVO Energy: Tariff Options
Good Energy tariffs
Good Energy offers a standard variable tariff and a fixed-rate option for mainstream home energy. It also provides a range of specialist smart tariffs for homes with electric vehicles, heat pumps, or solar panels.
OVO Energy tariffs
OVO Energy provides a standard variable tariff alongside several fixed-rate options, some of which include extra features like boiler cover or greener electricity. It also offers specialist add-ons for electric vehicle charging and heat pumps.
Customer reviews
Both suppliers maintain strong Trustpilot profiles. Good Energy holds a 4.8 rating from 14,807 reviews, with 82% of users awarding five stars. OVO Energy secures a 4.7 rating across a much larger volume of over 293,000 reviews, including 77% five-star ratings. Data shows both companies reply to nearly all of their negative feedback.
Feedback for Good Energy frequently highlights helpful staff and quick issue resolution by human agents, though some users report extended delays during problem-solving. OVO Energy customers similarly note polite and efficient representatives, while occasionally pointing out difficulties in contacting support and experiencing long wait times.
In the annual Which? survey, Good Energy outperforms OVO Energy with a total score of 69 against 61. Breaking this down, Good Energy achieves 9 out of 15 for complaints and 7 out of 10 for smart meters, compared to OVO Energy's respective scores of 6 and 5. Furthermore, Good Energy receives 3 out of 5 for overall customer service, while OVO Energy manages 2 out of 5.
App quality and features
While both suppliers provide smartphone apps for account management, Good Energy secures higher ratings across both major platforms. It scores 4.7 on the App Store and 4.6 on Google Play. OVO Energy matches closely on iOS with a 4.6, but drops to a 3.0 on Google Play, where its net-positive score sits at just 1.3%.
Both applications are actively maintained with recent updates. Good Energy's latest iOS releases introduced support for smart prepayment meters alongside improved usage graphs. Meanwhile, OVO Energy's recent development notes focus primarily on bug fixes and performance enhancements.
Looking at a sample of recent iOS reviews, Good Energy users mention helpful customer service integration alongside occasional login issues following app updates. OVO Energy users appreciate the level of detail provided, though some report difficulties loading the software on iPads.
Customer service and support
Good Energy places higher in the Citizens Advice ratings, achieving 3.49 out of 5 compared to OVO Energy's 3.3. The data also indicates that Good Energy maintains a lower rate of complaints per 10,000 customers.
Conversely, OVO Energy connects phone calls faster, recording an average wait time of 1 minute 33 seconds against Good Energy's 2 minutes 2 seconds. OVO Energy also demonstrates quicker email support, responding to 98.5% of messages within two days, whereas Good Energy manages 79.3%.
OVO Energy reports a social media response time of 6 minutes 53 seconds; Good Energy does not currently publish this metric. Both suppliers operate on weekdays between 9am and 5pm, and both maintain formal vulnerability commitments registered with Citizens Advice.
Complaints and performance
In Q2 2026, Good Energy received 683 complaints per 100,000 customers. It resolved 66% of these on the same or next working day, and 93% within eight weeks. The main reasons for complaints were billing, Feed in Tariff issues, and payments. To help fix these problems, Good Energy says it is doing proactive checks to send out missing bills and has improved its online portal and app for Feed in Tariff customers.
Green energy comparison
Good Energy's green credentials
Good Energy supplies a 100% renewable electricity mix. It buys its power directly from over 3,000 independent British renewable generators, rather than just buying certificates to match its supply. It aims to match customer demand with renewable generation in real time. For gas, it supplies a mix containing 10% biogas, and it offsets the rest of the carbon emissions by investing in Gold Standard projects to offer carbon-neutral gas.[1]
OVO Energy's green credentials
OVO Energy's electricity mix is largely fossil fuels, with some renewable, nuclear and other sources. The company runs a "Path to Zero" plan to reach net zero and help customers lower their carbon footprint. It also plants one tree for every member each year and offers a greener electricity add-on for certain fixed tariffs.[2]
Our verdict
| If you care most about | Choose |
|---|---|
| The lowest annual cost on our assumptions | Good Energy |
| Overall customer service | Good Energy |
| A well-rated mobile app | Good Energy |
| A greener fuel mix | Good Energy |
Good Energy wins with a cheaper fixed tariff and stronger independent customer service scores, though OVO Energy offers a cheaper standard variable tariff.
Good Energy leads across the majority of our compared data points. It provides a lower-priced fixed tariff, higher independent scores from Which? and Citizens Advice, and stronger app ratings—particularly on Android. The supplier also features a 100% renewable electricity mix.
OVO Energy may suit households specifically seeking a variable tariff, given its standard variable option costs less than Good Energy's equivalent. It also demonstrates faster phone and email response times. Ultimately, Good Energy's broader performance in customer service metrics and lower fixed pricing secure its position as the overall winner in this comparison.
- Lower-priced fixed and overall tariffs
- Higher scores from Trustpilot, Which?, and Citizens Advice
- Stronger app ratings across iOS and Android
- 100% renewable electricity mix
- £150 exit fee on its cheapest fixed deal
- Slower average email response times
- Standard variable tariff costs more
- Lower-priced standard variable tariff
- Zero exit fees on its cheapest overall option
- Faster average phone answering times
- Higher percentage of emails answered within two days
- Lower user rating on Google Play
- Lower independent scores from Which? and Citizens Advice
- Fixed tariff costs more
Frequently asked questions
Which supplier is better, Good Energy or OVO Energy?
Good Energy performs better on most metrics. It offers a cheaper fixed tariff and scores higher in independent service ratings from Which? and Citizens Advice. However, OVO Energy currently has a cheaper standard variable tariff.
Which supplier has the cheapest tariff?
Good Energy has the cheapest overall tariff, with a fixed deal costing £1,788 a year. This is £16 a year cheaper than OVO Energy's cheapest option. Good Energy's cheapest fixed tariff is £135 a year cheaper than OVO Energy's.
Who has better customer reviews, Good Energy or OVO Energy?
Both suppliers score highly on Trustpilot, but Good Energy has a slightly higher rating of 4.8 compared to OVO Energy's 4.7. Good Energy also scores higher in the annual Which? survey, achieving 69 out of 100 compared to OVO Energy's 61.
Are the Good Energy and OVO Energy apps any good?
Good Energy's app is rated highly on both the App Store and Google Play. OVO Energy's app scores well on iOS but has a much lower rating of 3.0 on Google Play.
Which supplier offers better customer service?
Good Energy ranks higher with Citizens Advice, scoring 3.49 out of 5 compared to OVO Energy's 3.3. However, OVO Energy is faster to answer phone calls and responds to emails more quickly.
Should I choose Good Energy or OVO Energy?
Good Energy is the stronger choice if you want a cheaper fixed tariff and highly rated customer service. OVO Energy is worth looking at if you prefer a standard variable tariff or want faster phone answering times.
Do Good Energy and OVO Energy charge exit fees?
Good Energy's cheapest fixed tariff has a £150 exit fee, while OVO Energy's cheapest fixed deal carries a £100 exit fee. Both suppliers offer standard variable tariffs that you can leave without penalty.
Which supplier answers the phone faster?
OVO Energy answers phone calls faster, with an average wait time of 1 minute 33 seconds. Good Energy has an average wait time of 2 minutes 2 seconds.
Which supplier is better for Android users?
Good Energy is the better choice for Android users. Its app scores 4.6 on Google Play, while OVO Energy's app scores 3.0.
What changed this month
This month, OVO Energy's iOS app days since last update rose from 13 to 37, OVO Energy's play store days since last update rose from 14 to 37, and Good Energy's iOS sampled positive reviews rose from 0 to 2. There were 23 other data changes this month — see the full changelog below for details.
Data changes this month (34)
Good Energy
- Trustpilot reviews14,714 → 14,807
- iOS app ratings count7,000 → 7,100
- iOS app days since last update29 → 52
- iOS sampled reviews avg starsnow available (3.67)
- iOS sampled positive reviews0 → 2
- iOS sampled negative reviews0 → 1
- Play Store rating4.6323023 → 4.6075087
- Play Store ratings count2,890 → 2,928
- Play Store days since last update30 → 54
- Play Store positive ratings %92.1 → 91.2
- Play Store negative ratings %4.1 → 4.7
- Play Store neutral ratings %3.8 → 4.1
- Play Store net-positive %88 → 86.5
- Cheapest fixed tariff£1,657.97 → £1,788.38
- Cheapest tariff£1,657.97 → £1,788.38
OVO Energy
- Trustpilot reviews287,327 → 293,863
- iOS app days since last update13 → 37
- iOS app updates in last 90 days3 → 2
- iOS sampled reviews avg stars4.2 → 3.67
- iOS sampled positive reviews4 → 2
- Play Store rating3.2850413 → 3.0206423
- Play Store ratings count10,351 → 10,621
- Play Store days since last update14 → 37
- Play Store positive ratings %55.4 → 48.2
- Play Store negative ratings %40.2 → 46.9
- Play Store neutral ratings %4.5 → 4.9
- Play Store net-positive %15.2 → 1.3
- Cheapest fixed tariff£1,797.13 → £1,923.42
- Cheapest tariff£1,797.13 → £1,804.82
- Cheapest tariff exit fee£100 → £0
- Cheapest tariff term12 months → 0 months
- Tariff count5 → 4
- Fixed tariffs available4 → 3
- Longest fixed term24 months → 12 months
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Written by
Rob Gibbs
Hi, I'm Rob, and I run Energy-Review.co.uk. I initially started this project in 2018 when I was looking to switch energy suppliers and found there wasn't a website that provided simple, data-backed reviews on all the suppliers available. Since then, I have spent a lot of time (too much, some may say!) looking at all publicly available data about each supplier and writing reviews using this information. These reviews are updated as regularly as possible, and any data is backed up by a source where necessary. I have also started writing guides on various energy-related topics, which hopefully you will find useful. If you find any issues, please use our contact form to let us know.