Skip to main content
Energy Review

Octopus Energy · Import tariff · VAT included

Agile Octopus prices

Half-hourly electricity prices that follow the wholesale market, published a day ahead.

Electricity prices differ by distribution region, so this changes every figure below.

Your postcode is sent once to Octopus Energy’s public region lookup — the same one they bill from. We do not put it in the URL, analytics or database, and do not keep it.

Agile Octopus prices electricity in half-hour blocks, and every block can cost something different. Instead of one rate that holds for months, you get 48 prices a day, published the afternoon before, that follow what electricity is actually costing on the wholesale market.

That makes it the most volatile tariff Octopus sells and, for the right household, the cheapest. The prices above are the real ones for the region you have selected — Agile is priced regionally, so a household in Yorkshire and one in London are not on the same rates.

Showing South West England. Currently on sale: Agile Octopus. Tariff code E-1R-AGILE-24-10-01-L.

Average today
23.84p

weighted by how long each price lasts

Cheapest today
12.72p
Most expensive today
40.40p
Standing charge
66.07p

per day

Today’s prices

Show all 48 prices as a table
today half-hourly prices, pence per kWh
FromPence per kWh
00:0021.88p
00:3022.13p
01:0020.89p
01:3020.82p
02:0020.23p
02:3020.03p
03:0019.45p
03:3018.52p
04:0020.16p
04:3020.21p
05:0020.32p
05:3021.85p
06:0023.41p
06:3025.21p
07:0023.84p
07:3024.02p
08:0014.95p
08:3017.81p
09:0013.77p
09:3013.73p
10:0012.72p
10:3012.91p
11:0013.01p
11:3015.02p
12:0014.56p
12:3017.02p
13:0018.40p
13:3018.60p
14:0018.71p
14:3019.11p
15:0019.80p
15:3020.16p
16:0035.57p
16:3035.11p
17:0036.63p
17:3037.75p
18:0038.14p
18:3040.40p
19:0033.42p
19:3033.17p
20:0033.20p
20:3033.44p
21:0032.75p
21:3032.90p
22:0032.08p
22:3030.79p
23:0027.89p
23:3027.89p

Tomorrow’s prices

Show all 46 prices as a table
tomorrow half-hourly prices, pence per kWh
FromPence per kWh
00:0026.68p
00:3026.03p
01:0024.34p
01:3023.71p
02:0023.30p
02:3022.82p
03:0023.30p
03:3022.82p
04:0024.27p
04:3023.78p
05:0026.85p
05:3026.70p
06:0027.00p
06:3028.48p
07:0025.47p
07:3027.01p
08:0023.06p
08:3021.14p
09:0020.64p
09:3016.38p
10:0017.59p
10:3016.30p
11:0016.35p
11:3015.41p
12:0015.63p
12:3015.89p
13:0015.81p
13:3014.96p
14:0015.81p
14:3015.69p
15:0015.08p
15:3014.52p
16:0030.47p
16:3031.34p
17:0036.40p
17:3036.11p
18:0039.34p
18:3040.98p
19:0031.30p
19:3031.27p
20:0030.46p
20:3030.79p
21:0031.10p
21:3031.27p
22:0029.77p
22:3028.91p

Cheapest half hours tomorrow

  1. 15:3014.52p
  2. 13:3014.96p
  3. 15:0015.08p
  4. 11:3015.41p
  5. 12:0015.63p
  6. 14:3015.69p

Most expensive is 18:30 at 40.98p.

Compare tomorrow across tariffs

Tomorrow’s prices on every Octopus Energy tariff that publishes a day ahead, side by side for your region.

Tomorrow’s prices compared

When to use electricity

  • Cheapest 3-hour run starts 13:00, averaging 15.31p per kWh.
  • Cheapest half hour today is 10:00 at 12.72p.
  • Most expensive is 18:30 at 40.40p, so it is worth avoiding heavy use then.

Against the price cap in South West England

The Ofgem cap for a single-rate direct debit meter here is 26.39p per kWh plus 57.89p a day. Today this tariff averaged 2.54p below the cap unit rate.

This compares one day’s unit rates only. What you pay also depends on the standing charge and on when you use electricity, so treat this as an indication rather than a saving. Cap period 2026-07-01 to 2026-09-30.

Estimated annual cost

£875a year

2,500 kWh a year in South West England, at 25.37p per kWh plus 66.07p a day standing charge.

Our estimate, using the average price Agile Octopus actually charged over the last 31 days. Agile Octopus prices change through the day, so what you pay depends on when you use electricity — this assumes you use it at the same times as an average household.

Octopus Energy quotes £1,126 for the same household. Their figure charges every unit at the tariff’s standard rate of 35.40p, which is what you would pay having shifted nothing at all. Treat it as a ceiling rather than an expectation.

Price history

The line is the average price for each day; the shaded band is the cheapest and most expensive price within it.

Show these 31 figures as a table
Last 30 days average, cheapest and most expensive prices, pence per kWh
PeriodAverageCheapestMost expensive
07 Jul22.47p15.81p34.61p
08 Jul24.76p17.39p39.87p
09 Jul27.82p17.50p45.48p
10 Jul26.21p20.16p40.76p
11 Jul24.64p17.09p39.89p
12 Jul14.90p-2.29p34.13p
13 Jul24.25p14.92p38.70p
14 Jul25.72p18.12p41.52p
15 Jul27.54p18.23p43.54p
16 Jul30.55p19.68p54.90p
17 Jul27.68p20.50p40.94p
18 Jul21.07p3.92p36.41p
19 Jul19.95p9.61p38.23p
20 Jul29.31p23.13p45.73p
21 Jul27.65p21.85p41.41p
22 Jul28.61p23.30p43.49p
23 Jul31.18p24.99p46.68p
24 Jul26.98p12.68p44.75p
25 Jul16.00p-7.05p41.50p
26 Jul16.28p-5.46p37.80p
27 Jul27.00p15.80p42.79p
28 Jul27.24p14.61p47.17p
29 Jul28.91p21.36p50.98p
30 Jul27.80p15.57p45.55p
31 Jul29.25p21.50p43.30p
01 Aug24.68p6.49p42.44p
02 Aug28.97p22.29p44.82p
03 Aug29.15p21.32p48.65p
04 Aug28.40p22.50p42.93p
05 Aug17.72p-4.12p37.68p
06 Aug23.84p12.72p40.40p

Prices by region

Agile Octopus unit rate by region

The average price per unit on 2026-08-06. Where you live changes what you pay, because the cost of distributing electricity differs by network.

Hover a region for its figure, or select one to load its prices.

Tap a region to load its prices.

Eastern England21.85pEast Midlands20.86pLondon20.59pMerseyside and North Wales22.98pWest Midlands21.72pNorth East England21.72pNorth West England21.72pSouthern England21.72pSouth East England22.85pSouth Wales22.85pSouth West England23.84pYorkshire20.73pSouthern Scotland21.85pNorthern Scotland25.10p
Agile Octopus unit rate by region. London is cheapest at 20.59p; Northern Scotland is dearest at 25.10p. Full figures follow in the table below.Eastern England: 21.85pEast Midlands: 20.86pLondon: 20.59pMerseyside and North Wales: 22.98pWest Midlands: 21.72pNorth East England: 21.72pNorth West England: 21.72pSouthern England: 21.72pSouth East England: 22.85pSouth Wales: 22.85pYorkshire: 20.73pSouthern Scotland: 21.85pNorthern Scotland: 25.10pSouth West England: 23.84p
20.59p25.10p
Agile Octopus unit rate by region, by region
RegionPer kWh
London20.59p
Yorkshire20.73p
East Midlands20.86p
West Midlands21.72p
North East England21.72p
North West England21.72p
Southern England21.72p
Eastern England21.85p
Southern Scotland21.85p
South East England22.85p
South Wales22.85p
Merseyside and North Wales22.98p
South West England23.84p
Northern Scotland25.10p

Northern Ireland has a separate electricity market and is not covered by these regions.

Agile Octopus standing charge by region

The daily charge you pay before using any electricity at all. It varies more between regions than the unit rate does, and you cannot avoid it by using less.

Hover a region for its figure, or select one to load its prices.

Tap a region to load its prices.

Eastern England48.8pEast Midlands54.8pLondon39.5pMerseyside and North Wales65.8pWest Midlands61.6pNorth East England70.0pNorth West England50.0pSouthern England62.2pSouth East England55.8pSouth Wales62.1pSouth West England66.1pYorkshire66.3pSouthern Scotland62.1pNorthern Scotland59.9p
Agile Octopus standing charge by region. London is cheapest at 39.5p; North East England is dearest at 70.0p. Full figures follow in the table below.Eastern England: 48.8pEast Midlands: 54.8pLondon: 39.5pMerseyside and North Wales: 65.8pWest Midlands: 61.6pNorth East England: 70.0pNorth West England: 50.0pSouthern England: 62.2pSouth East England: 55.8pSouth Wales: 62.1pYorkshire: 66.3pSouthern Scotland: 62.1pNorthern Scotland: 59.9pSouth West England: 66.1p

Northern Ireland has a separate electricity market and is not covered by these regions.

Context

The price cap since Oct 18

A year of energy at typical consumption, paying by direct debit. This is the benchmark every tariff on this site is measured against, and it is a Great Britain figure rather than a regional one.

Oct 18Jul 26

The cap peaked at £3,582 in Jan - Mar 2023 and stands at £1,663 for July - Sept 2026.

Show every period
Ofgem price cap level by period, direct debit
PeriodCap level
July - Sept 2026£1,663
Apr - June 26£1,477
Jan - Mar 2026£1,584
Oct - Dec 2025£1,576
July - Sept 2025£1,541
Apr - June 25£1,655
Jan - Mar 25£1,561
Oct - Dec 24£1,543
July-Sept 2024£1,414
Apr-June 2024£1,521
Jan - Mar 2024£1,723
Oct - Dec 2023£1,641
July-Sept 2023£1,766
Apr-June 2023£2,762
Jan - Mar 2023£3,582
Oct - Dec 2022£2,972
2022 summer£1,673
2021/22 winter£1,093
2021 summer£979
2020/21 winter£899
2020 summer£967
2019/20 winter£979
2019 summer£1,039
2018/19 winter£945

Estimate what it would cost

Enter a number of kWh to see what it would costat today’s average price.

How Agile Octopus works

Each afternoon Octopus takes the next day’s wholesale prices and converts them into a retail price for each half hour, adding network costs and margin and applying VAT. The result is published for the following day, so you always know tomorrow’s prices before tomorrow arrives.

Prices are capped, so a bad day has a ceiling. They can also go below zero: when there is more generation than demand — typically windy nights — the wholesale price goes negative and so does the Agile rate, meaning you are credited for the electricity you use rather than charged.

Because the price changes every half hour, the tariff rewards moving consumption rather than reducing it. The cheapest continuous window shown above is the stretch of the day when running the dishwasher, the washing machine or a car charger costs least.

What you need

  • A smart meter capable of half-hourly readings, since the tariff cannot bill without them
  • Your meter sending readings at half-hourly rather than daily granularity, which Octopus can switch on
  • Available across Great Britain, though the prices differ by distribution region

What drives what you pay

  • How much of your usage you can move into cheaper hours — the single biggest factor
  • The shape of your day: a household out from nine until six is already avoiding the expensive early evening
  • Wholesale market conditions, which is why a windy week and a still cold snap look nothing alike
  • The standing charge, which is unaffected by any of the above and applies every day regardless

Who it tends to suit

  • Households that can move heavy use — washing, charging, heating water — into cheaper half hours
  • Electric vehicle owners who charge overnight
  • Homes with a battery that can be filled when prices are low
  • People comfortable watching prices change every day

Who it tends not to suit

  • Households whose usage is fixed by work or care patterns and cannot shift
  • Anyone who would find a day of high prices stressful rather than manageable
  • Homes without a smart meter sending half-hourly readings
  • People who want a rate they can budget against months ahead

Things to watch

  • Prices peak on cold, still winter evenings, which is exactly when most homes want heat and light. That is the main risk of the tariff.
  • The saving is not automatic. If your usage pattern does not change, Agile can cost more than a standard variable tariff.
  • Checking prices daily suits some people and becomes a chore for others. Consider which you are before you switch.

Agile Octopus compared with the alternatives

Against Octopus Tracker
Both follow wholesale costs, but Tracker moves once a day and Agile moves every half hour. Tracker suits someone who wants wholesale pricing without timing anything; Agile suits someone who will actually shift usage. If you would not change when you run appliances, Tracker is the better fit of the two.
Against Flexible Octopus
Flexible is the standard variable tariff, tracking the Ofgem cap. It is the safe comparison: if Agile’s average sits below the cap line on the chart above and you can shift usage, Agile is ahead. If you cannot shift usage, Flexible is more predictable for similar money.
Against Octopus Go
Go gives one guaranteed cheap window overnight and a higher rate the rest of the time. Agile gives cheap periods that move around. For overnight EV charging Go is simpler and more certain; for a household that can shift usage across the whole day, Agile has more upside.

Getting the most out of Agile Octopus

Use the delay timers you already have

Load the washing machine or dishwasher in the evening and set the delay so it runs after 11pm. This is the single change that moves the most consumption for the least effort.

Move the oven, not the lights

Lighting and televisions draw very little. It is the heat-generating appliances that matter: a slow cooker through the day, or a microwave between 4pm and 7pm, uses a fraction of what an electric oven does.

Automate the car

If you have an electric vehicle, set the car's app or a smart charger to draw power only below a price you choose. Charging is usually the largest single load in the house, and it is the easiest to schedule.

Watch for plunge pricing

On windy nights the rate can go below zero, and you are paid to use electricity. Those are the hours to run the tumble dryer, heat the water and charge everything at once.

How to switch to Agile Octopus

  1. Both new and existing Octopus customers can take Agile. You need a smart meter sending half-hourly readings; if you do not have one, Octopus can arrange an installation, and you wait on the standard tariff until it is fitted.
  2. A domestic switch should take up to five working days, though the timing varies. Octopus then checks your meter is sending half-hourly data, emails you to accept the Agile terms, and moves you across automatically.
  3. There are no exit fees. If dynamic pricing does not suit you, you can leave at any time without penalty — but leaving locks you out of every smart import tariff for 30 days, so it is not a decision to reverse on a whim.

Our verdict on Agile Octopus

Agile suits a flexible household and rewards active management. With an electric vehicle, a home battery, or simply the discipline to keep heavy appliances out of the 4pm to 7pm window, it can beat the price cap comfortably — though never guaranteed, because the saving depends on prices nobody controls.

It is not for everyone. If your routine has you cooking, washing and drying in the early evening, Agile will cost you more than a flat tariff would. It also removes the predictable monthly bill, so you have to be comfortable watching costs move with the wholesale market.

In its favour

  • Access to genuinely cheap overnight rates
  • Negative prices pay you to use electricity
  • No exit fees
  • Electricity matched to zero-carbon generation

Against it

  • Expensive between 4pm and 7pm
  • Needs a smart meter on half-hourly readings
  • Monthly bills fluctuate
  • Poor fit for a household that cannot shift usage
  • Leaving locks you out of smart import tariffs for 30 days

Frequently asked questions

Is Agile an electricity and gas tariff?

Electricity only. If your home uses gas you need a separate gas tariff, which you can still hold with Octopus — only the electricity is priced half-hourly.

Do I need an electric vehicle or solar panels to benefit?

No, though they help most. A household that can move the dishwasher, washing machine and tumble dryer out of the 4pm to 7pm peak can still come out ahead. How far ahead depends on your region and how much you can shift, and it is not guaranteed — at times a flat tariff works out cheaper.

Am I locked in if prices surge?

There are no exit fees, so you can move back to a flat tariff whenever you like. Leaving does lock you out of Agile and every other smart import tariff for 30 days, so it is worth being sure before you go.

What happens if my smart meter loses signal?

Agile is billed from half-hourly readings, so it needs them. Octopus may estimate short gaps; if it cannot obtain or estimate the readings, it can charge the affected consumption on Flexible Octopus using typical consumption patterns instead.

Can I get Agile on a prepayment meter?

Agile is built around half-hourly credit billing, which does not translate cleanly to pay-as-you-go top-ups. If you are on prepayment, check with Octopus before applying rather than assuming.

When are Agile prices published?

Prices for the following day are normally published in the late afternoon, around 4pm. Until then only today’s prices exist, which is why this page says so explicitly rather than showing an empty chart.

Can Agile prices really go negative?

Yes. When wholesale prices fall below zero, usually on windy nights with low demand, the Agile rate can too. During those periods you are credited for electricity you use rather than charged for it. The page counts how many such periods there are today.

Is there a cap on how high Agile can go?

Yes, the unit rate is capped, so there is a ceiling on any individual half hour. The cap does not stop a whole day being expensive, though — it stops a single half hour being unlimited.

Do I need to change my behaviour to save money on Agile?

In practice, yes. Agile rewards moving usage into cheaper half hours. A household that uses electricity at the same times regardless of price may well pay more than on a standard tariff.

Why are Agile prices different where I live?

Electricity distribution costs differ across the fourteen regions of Great Britain, and Agile prices reflect that. Use the region selector above to see the prices that apply to you.

Source: Octopus EnergyOctopus Energy public API tariff rates. Last retrieved 6 Aug 2026, 17:14.