Ecotricity Review (July 2026)
Overview
Ecotricity offers fast phone support and a strong green focus, but its digital apps receive very poor ratings.
Who are Ecotricity?
Ecotricity was set up in 1995 by Dale Vince, who still owns the company. Based in Stroud, Gloucestershire, it operates as an independent energy company and is one of the UK's oldest green energy suppliers. It supplies gas and electricity to households across the country.
What sets Ecotricity apart is its strict ethical stance and its "Bills into Mills" model. Instead of paying dividends to shareholders, the company uses the money from customer bills to build new renewable energy projects. It is also the only UK energy supplier to hold vegan certification, which ensures no animal by-products are used in its energy production.
Products & services
- Standard variable tariff
- flexible green energy with no fixed contract
- Electric vehicle tariff
- fixed-rate deal with off-peak charging hours
- Prepayment tariff
- variable rate for pay-as-you-go meters
- Export tariff
- pays customers for renewable energy sent to the grid
Awards & recognition
- ✓Best customer service (small suppliers) — 2026 / Uswitch Energy Awards
- ✓1st in customer service table — 2026 / Citizens Advice
- ✓Vegan certification — The Vegan Society and Viva!
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Prices
These are the tariffs we have pricing for — the supplier may offer others.
The lowest-priced option in our current data is the Standard Variable Green Tariff, estimated at £2,032 a year. As a variable contract, unit rates fluctuate based on wholesale costs. It carries no exit fees, allowing customers to switch suppliers without penalty.
This plan supplies 100% renewable electricity. At present, pricing data for fixed-rate tariffs from this provider is unavailable.
Tariff details
This supplier's full tariff range
Ecotricity offers a small range of tariffs for different household needs, including standard variable, prepayment, and specialist electric vehicle options.
Customer reviews
Ecotricity holds a Trustpilot rating of 4.2 out of 5 across more than 6,500 reviews. Approximately 66% of users award the maximum five stars, while 23% leave a one-star score. Positive feedback frequently highlights helpful staff, prompt responses, and straightforward switching procedures.
In the annual Which? energy survey, the firm achieved an overall score of 66 out of 100. While it earned 9 out of 10 for supporting customers who need extra help, it received 2 out of 5 for overall customer service and 3 out of 5 for value for money.
Apps
Ecotricity provides account management apps for Apple and Android devices, though both currently hold low user scores. The iOS application averages 1.8 stars from approximately 100 ratings, and the Android version sits at 2.7 stars across roughly 180 reviews.
Recent feedback on the App Store indicates that some functionality was removed in a recent update. Users report being unable to access historical billing data or view previous meter readings when submitting new figures. Both platforms have received recent patches intended to address software bugs.
Service and support
Ecotricity ranks 7th in the latest Citizens Advice table with a score of 3.36 out of 5. Telephone support is prompt, averaging a 45-second wait time to reach an agent. Additionally, the provider responds to 95.2% of customer emails within two days.
The company records 21.5 complaints per 10,000 customers. To support households requiring extra assistance, it maintains formal vulnerability commitments registered with Citizens Advice.
Telephone support operates between 9am and 7pm on weekdays, and from 9am to 5pm on weekends. Accepted payment methods include Direct Debit, cash, cheque, and prepayment meters.
Ecotricity complaints and performance
In the most recent period available (Q4 2025), Ecotricity received 320 complaints for every 100,000 customers. The supplier resolved 34% of these complaints by the end of the next working day, and 97% within eight weeks.
Green energy
Ecotricity supplies a 100% renewable electricity mix. According to the supplier's website, it generates a portion of this power itself through its own wind and solar parks across Britain. It refuses to buy cheap renewable energy certificates to label fossil fuel energy as green.[1]
For gas, Ecotricity provides a mix of sustainable green gas and fossil gas. It notes on its tariffs page that it offsets the carbon emissions from the fossil gas by investing in direct carbon removal projects in the UK through its Carbon Bank.[2]
A key part of the supplier's green approach is its vegan energy certification. This guarantees that its green gas production does not rely on factory farming waste or animal by-products. The company is also building its own green gasmills, which make gas from grass cuttings.
Verdict
Ecotricity offers fast phone support and a strong green focus, but its digital apps receive very poor ratings.
Ecotricity combines prompt telephone support with a dedicated approach to renewable energy generation. While call wait times average under a minute and Trustpilot reviews frequently praise staff helpfulness, the supplier's digital tools receive low ratings, and its Which? customer service score remains below average.
This supplier may suit households who prefer managing their accounts by phone and prioritise independent, renewable power generation. Conversely, customers who prefer to handle billing and meter readings primarily via a smartphone app may find the current digital experience restrictive.
Frequently asked questions
Who owns Ecotricity?
Ecotricity was set up in 1995 by Dale Vince, who still owns the company today. It uses the money from customer bills to build new renewable energy projects.
Does Ecotricity charge exit fees?
The Standard Variable Green Tariff we have pricing for has a £0 exit fee, meaning you can leave at any time without paying a penalty.
What do customers say about Ecotricity on Trustpilot?
Ecotricity has a Trustpilot rating of 4.2. Customers frequently mention helpful staff, quick response times, and a smooth switching process.
Are the Ecotricity smartphone apps any good?
The apps currently receive very low scores, with a 1.8 rating on the Apple App Store and a 2.7 rating on the Google Play Store. Recent reviews complain about missing features following an app update.
How long does it take Ecotricity to answer the phone?
According to Citizens Advice data, Ecotricity has an average call centre wait time of 45 seconds.
Does Ecotricity have support for vulnerable customers?
Yes, Ecotricity has formal vulnerability commitments registered with Citizens Advice and scored 9 out of 10 for helping those who need it in the latest Which? survey.
Has Ecotricity's Citizens Advice rating changed recently?
Yes, in the latest data, Ecotricity's Citizens Advice score dropped from 3.93 to 3.36 out of 5, moving it from 1st to 7th place in the rankings.
Should I switch to Ecotricity?
Ecotricity is a good choice if you value green energy and fast phone support. However, if you prefer to manage your energy account through a smartphone app, you may find its digital tools frustrating.
What changed this month
This month, Ecotricity's Citizens Advice rank rose from 1 to 7, Ecotricity's cheapest tariff term rose from variable to 0 months, and Ecotricity's complaints per 10,000 customers rose from 13 to 21.5. There were 13 other data changes this month — see the full changelog below for details.
Data changes this month (17)
Ecotricity
- Trustpilot reviews6,530 → 6,559
- Trustpilot negative reviews replied %100 → 98
- iOS app days since last update25 → 39
- Play Store rating2.72 → 2.7
- Play Store ratings count178 → 179
- Play Store days since last update30 → 23
- Play Store negative ratings %52 → 53.1
- Play Store neutral ratings %10.9 → 9.7
- Play Store net-positive %-14.9 → -16
- Citizens Advice rank1 → 7
- Citizens Advice score3.93 → 3.36
- Complaints per 10,000 customers13 → 21.5
- Avg call centre wait time46 → 45
- Emails responded within 2 days %93.5 → 95.2
- Cheapest variable tariff£1,825.18 → £2,032.01
- Cheapest tariff£1,825.18 → £2,032.01
- Cheapest tariff termvariable → 0 months
Written by
Rob Gibbs
Hi, I'm Rob, and I run Energy-Review.co.uk. I initially started this project in 2018 when I was looking to switch energy suppliers and found there wasn't a website that provided simple, data-backed reviews on all the suppliers available. Since then, I have spent a lot of time (too much, some may say!) looking at all publicly available data about each supplier and writing reviews using this information. These reviews are updated as regularly as possible, and any data is backed up by a source where necessary. I have also started writing guides on various energy-related topics, which hopefully you will find useful. If you find any issues, please use our contact form to let us know.
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