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Energy Review
Supplier comparison

Octopus Energy vs 100Green (September 2026)

Overview

Our verdict
Too close to call

There is no single best choice: compare price, service, app and green-energy evidence separately.

Trustpilot
Octopus Energy
4.8
857,633 reviews
100Green
4.6
1,559 reviews
Citizens Advice rank
Octopus Energy
#4
100Green
#1
Cheapest variable
Octopus Energy
£1,598
/year
100Green
£1,762
/year
iOS app
Octopus Energy
4.8
254,000 ratings
100Green
1.1
21 ratings

About Octopus Energy and 100Green

Who is Octopus Energy?

Octopus Energy started in 2015 and has grown to become the UK's largest energy supplier. It supplies millions of homes and runs in several other countries. The company builds its own technology to manage customer accounts and billing.

Products & services

Smart tariffs
deals for electric vehicles, heat pumps, solar panels, and home batteries
Tracker tariffs
ways to track wholesale energy prices

Awards & recognition

✓Which? Recommended Provider — 2026 / Which?
✓Overall customer satisfaction among large suppliers — 2026 / Uswitch

Who is 100Green?

100Green started in 2001 under the name Green Energy UK. It is a smaller, specialist supplier that focuses entirely on green energy. It puts a lot of effort into customer service and green energy rather than trying to be the cheapest supplier on the market.

Products & services

Green gas
the option of 100% green gas through its 100 Origin tariff

Awards & recognition

✓Which? Recommended Provider — 2026 / Which?
Affiliate
Thinking about switching to Octopus?

Use our referral link, and we'll both get £50 credit once your switch is complete.

Existing customer? Find out how you can benefit too. T&Cs apply (only one switching offer per household)

Tariffs and pricing

Octopus Energy
CHEAPEST
VARIABLE
Flexible Octopus
£1,598/year
No fixed term · Variable rates can change
Best for: maximum flexibility
FIXED 12M
Octopus 12M Fixed August 2026 v6
£1,642/year
12-month term · Exit fee £100
Best for: price certainty
100Green
VARIABLE
Sparkling SVT
£1,762/year
No fixed term · Variable rates can change
Best for: maximum flexibility
FIXED 12M
Exclusive Spring 100% Green 12M September 27
£1,717/year
12-month term
Best for: price certainty

Octopus Energy currently provides the cheaper deals in this comparison. Its lowest-priced option overall is the Flexible Octopus variable tariff at £1,598 a year, which has no fixed term and no exit fees. By comparison, 100Green's cheapest deal is the Exclusive Spring 100% Green 12M September 27 fixed tariff, costing £1,717 a year with no exit fees. This leaves Octopus Energy £119 a year cheaper overall.

Households preferring to lock in their rates will find Octopus Energy's cheapest fixed deal costs £1,642 a year on a 12-month term, though it carries a £100 exit fee. 100Green's lowest-priced fixed deal is the aforementioned Exclusive Spring 100% Green 12M September 27 tariff, which costs £1,717 a year for 12 months but avoids exit fees entirely.

For those considering variable options, Octopus Energy's standard tariff is £1,598 a year, while 100Green's Sparkling SVT equivalent costs £1,762 a year. Neither of these variable options charges exit fees.

Octopus Energy vs 100Green — Tariffs and pricing
MetricOctopus Energy100Green
Cheapest variable tariff£1,598 / year£1,761 / year
Cheapest fixed tariff£1,641 / year£1,717 / year
Cheapest tariff exit fee£0£0
Cheapest fixed tariff exit fee£100£0

Tariff Options

Octopus Energy

The supplier offers standard variable and fixed-term tariffs, alongside smart and specialist tariffs for electric vehicles, heat pumps, and solar panels.

Flexible Octopus
standard variable tariff where the price goes up and down with the energy market
Best forpeople who want a basic setup with no exit fees
Octopus 12M Fixed August 2026 v6
fixed-term tariff lasting 12 months
Best forhouseholds that want to know exactly what they will pay for a year
Agile Octopus
smart tariff where the price changes every half hour based on wholesale energy costs
Best forflexible households that can move their energy use away from busy evening times
Octopus Tracker
smart tariff that changes price once a day based on wholesale costs
Best forpeople who want to follow wholesale prices but do not want half-hourly changes
Intelligent Octopus Go
smart tariff for electric vehicles that works with smart chargers to give cheap overnight charging
Best forelectric vehicle owners
Octopus Go
standard electric vehicle tariff with a cheap overnight rate
Best forelectric vehicle owners who do not have a compatible smart charger
Octopus Flux
combined import and export tariff for homes with solar panels, batteries, compatible smart meters and the required generation certificates
Best forhouseholds that make their own power and want to sell it back to the grid
Cosy Octopus
smart tariff that gives cheaper rates at specific times of the day
Best forhomes that use an air source heat pump

100Green

The supplier offers standard variable and fixed-term tariffs, as well as time-of-use smart tariffs for customers with smart meters.

Sparkling SVT
standard variable tariff where the price changes with the market
Best forcustomers who want a flexible green energy deal with no exit fees
Exclusive Spring 100% Green 12M September 27
fixed-term tariff lasting 12 months
Best forhouseholds that want to lock in their green energy prices for a full year
Tide Lifestyle and Tide Smart
time-of-use smart tariffs that offer different prices depending on the time of day
Best forcustomers with smart meters who can move their energy use to quieter times of the day

Customer reviews

★Trustpilot
Octopus Energy4.8 / 5
100Green4.6 / 5
⚖Citizens Advice
Octopus Energy#4
100Green#1
✓Which?
Octopus Energy74 %
100Green72 %

Both suppliers receive positive feedback on Trustpilot, though Octopus Energy performs better on the data compared here. It holds a 4.8 out of 5 rating from over 857,000 reviews, with 90% of customers awarding five stars. Reviewers frequently highlight friendly staff and prompt responses. 100Green also scores well, achieving 4.6 out of 5 from 1,559 reviews, with 74% at five stars. Customers note 100Green's welcoming staff and smooth switching process, although some mention occasional communication delays and billing issues.

In the Which? annual survey, Octopus Energy achieves a score of 74, while 100Green scores 72. Octopus Energy performs better regarding help for those who need it, scoring 10 out of 10, and switching, where it scores 3 out of 5 compared to 100Green's 1 out of 5.

Conversely, 100Green scores higher on complaints handling, receiving 12 out of 15 compared to Octopus Energy's 8 out of 15. Both suppliers earn 4 out of 5 for overall customer service.

App experience

App Store
Octopus Energy4.8 · 254,000 ratings
100Green1.1 · 21 ratings
Google Play
Octopus Energy4.4 · 47,238 ratings
100Green1.2 · 32 ratings

Octopus Energy achieves higher scores for its mobile apps. The iOS app holds 4.8 out of 5 from 254,000 ratings, and the Google Play version scores 4.4 out of 5 from over 47,000 ratings. The Google Play app has over a million installs, and both apps have been updated recently.

100Green's apps currently show low scores, sitting at 1.1 out of 5 on iOS and 1.2 out of 5 on Google Play. However, these figures are based on small samples of 21 and 32 ratings respectively, making direct comparisons with larger suppliers difficult. Recent iOS reviews for 100Green suggest the app is basic and lacks user-friendly features.

Service and support

Citizens Advice rank
Octopus Energy
#4
100Green
#1
Citizens Advice score
Octopus Energy
3.67
out of 5
100Green
4.33
out of 5
Emails ≤2 days
Octopus Energy
86%
100Green
91%
Avg call wait
Octopus Energy
1.3 min
100Green
7 sec
ChannelOctopus Energy100Green
Phone

Average wait: 1.3 min

Hours: Mon–Thu 9am–5pm, Fri 9am–4pm, closed Saturday, closed Sunday

Average wait: 7 sec

Hours: Weekdays 8am–8pm, open Saturday and Sunday 9am–1pm

Email

Replies: 86% within 2 days

Hours: 24/7

Replies: 91% within 2 days

Hours: 24/7

Social media
Not reported

Average response: ~1 min

Hours: Business hrs

100Green ranks higher on official service metrics, taking 1st place overall with Citizens Advice and achieving a score of 4.33 out of 5. Octopus Energy places 4th with a score of 3.67 out of 5.

When contacting customer support, 100Green is faster, answering phone calls in an average of 7 seconds, compared to 1 minute 17 seconds for Octopus Energy. 100Green also responds to 90.9% of emails within two days, slightly ahead of Octopus Energy's 86.1%. Additionally, 100Green publishes a social media response time of 55 seconds, whereas Octopus Energy does not currently share this metric.

Both suppliers have formal vulnerability commitments registered with Citizens Advice. Regarding opening hours, 100Green is available on weekdays from 8am to 8pm, and on Saturday and Sunday from 9am to 1pm. Octopus Energy operates Monday to Thursday 9am to 5pm, Friday 9am to 4pm, and is closed on weekends.

Octopus Energy vs 100Green — Service and support
MetricOctopus Energy100Green
Social media response timeN/A55 seconds

Complaints and performance

Per 100k customers
Octopus Energy
538
Q1 2026
100Green
144
Q1 2026
CA per 10k
Octopus Energy
21.3
Citizens Advice
100Green
14.4
Citizens Advice
Resolved same/next day
Octopus Energy
43%
100Green
N/A
Resolved ≤8 weeks
Octopus Energy
80%
100Green
N/A

In the first quarter of 2026, 100Green received 144 complaints for every 100,000 customers. Octopus Energy received 538 complaints per 100,000 customers during the same period.

Octopus Energy — complaint themes
Customer service
Our customers are at the heart of everything we do, so each time we interact, we’ll send them a follow up survey to see how we did. We do this every time, not just for those who have a straightforward query. We don’t want to hide when things go wrong, we want customers to be able to tell us so we can improve. Rather than being bounced around obscure departments, we believe all our specialists should be able to help you with your questions.
Response
Octopus Energy has expanded its customer service teams and launched a new training academy to improve staff skills. They are currently running monthly refresher courses to ensure their staff always give customers accurate and up-to-date information. This ongoing training helps their team members become experts who can better support people with their queries.
Billing & meter reading issues - unrelated with meter type
We’re always looking for ways to improve our dynamic billing processes based on customer feedback. In recent months we’ve streamlined the customer journey, from meter reading submission to payment.
Response
Octopus Energy has made their billing emails clearer and stopped charging customers for energy used more than a year ago. They are currently updating their billing system and making it easier for people to submit meter readings. Staff are also receiving extra training to help them handle complex billing questions more effectively.
Billing & meter reading issues - smart/advanced meter related
Smart Tariff bills provide you with all the information you need to understand your energy consumption. They’re reliant on half-hourly consumption data sent to us by your smart meter. That means in a 30 day period we use almost 1500 pieces of data to provide you with a bill! Sometimes this data gets lost between your smart meter and our system and we have to send off some requests to retrieve it. In recent months we’ve implemented changes to Kraken, our tech system, so that it does this automatically, and often before you’ll be able to notice it was missing at all. We’ll continue to improve this process until we can be sure of minimal disruption to your bills.
Response
Octopus Energy has redesigned its smart tariff bills to clearly show where costs come from and set up automated systems to fetch missing meter data. They are continuing to improve this automatic billing process so that statements are always sent out on time. The supplier is also training staff to better handle complex smart meter billing issues.
Payment issues
At Octopus Energy we believe that we achieve the best outcomes when we treat customers as individuals, with unique circumstances and needs. This holds true for customers that are in arrears, especially at a time where costs are rising for everyone. Our teams are empowered to find individual, affordable solutions by talking to customers and understanding what works best for them.
Response
The supplier regularly reviews direct debits and has set aside a large support fund to help customers struggling with their energy bills. They have hired in-house social workers and are partnering with other groups to check if vulnerable customers can claim extra benefits. Octopus Energy also continues to offer tailored support like free electric blankets, reduced payments, and standing charge holidays for those who need extra help.
Meter installation/exchange or meter not working - smart or advanced credit meter
We understand that metering issues are a source of customer dissatisfaction and we have made a great effort to engage with manufacturers and industry to improve the reliability of our smart meter fleet. We’ll do everything we can to make sure your smart meter is installed and communicating with us. For customers who join us with smart meters already installed, we undertake specific actions to ensure that you have smart capability immediately and also look to resolve issues that we inherit from your old supplier.
Response
Octopus Energy has successfully installed over a million new smart meters and upgraded millions more to fix broken equipment and improve reliability. They are currently expanding their in-house installation team and giving staff better tools to fix meter issues remotely. The supplier is also testing new technology like 4G hubs and working with electric vehicle companies to offer better services.
100Green — complaint themes
No current complaint-reason breakdown is available

Green Energy Comparison

Octopus Energy
85%Renewable
✓ January to March 2026
Renewable85%
Nuclear15%
100Green
100%Renewable
✓ January to March 2026
Renewable100%

Octopus Energy

According to Citizens Advice data, the electricity Octopus Energy supplies is a mostly renewable mix, with some nuclear. The company says the electricity it supplies to domestic customers is 100% zero-carbon, matched using Renewable Energy Guarantee of Origin (REGO) certificates. It also builds and runs its own wind and solar farms to generate green power.

100Green

According to Citizens Advice data, the electricity 100Green supplies is 100% renewable. It offers customers the option of 100% green gas through its 100 Origin tariff. The company makes this gas from biomethane and does not use carbon offsetting to make its gas green.[1]

Our verdict

Which should you choose?
If you care most aboutChoose
The lowest annual cost on our assumptionsOctopus Energy
Overall customer service100Green
A greener fuel mix100Green
Our verdict
Too close to call

There is no single best choice: compare price, service, app and green-energy evidence separately.

Use the decision table to match the available evidence to the factors that matter most to your household.

Octopus Energy
✓Pros
  • Cheapest variable tariff at £1,598 / year
  • 4.8 Trustpilot from 857,633 reviews
  • Top-4 Citizens Advice ranking
  • iOS app rated 4.8 out of 5
  • 86% of emails answered within 2 days
×Cons
  • 12% of Google Play ratings are negative
100Green
✓Pros
  • Cheapest variable tariff at £1,762 / year
  • 4.6 Trustpilot from 1,559 reviews
  • Top-1 Citizens Advice ranking
  • 91% of emails answered within 2 days
×Cons
  • 94% of Google Play ratings are negative

Frequently asked questions

Which is cheaper, Octopus Energy or 100Green?

On the stored annual-cost assumptions, Octopus Energy is £1,598 and 100Green is £1,717. Octopus Energy is lower by about £119 a year.

Can Octopus Energy and 100Green complaint rates be compared directly?

Yes. Both figures cover Q1 2026: Octopus Energy reports 538 complaints per 100,000 customers and 100Green reports 144.

Which supplier leads on customer service?

On the comparable customer-service measure used in the decision table, 100Green leads.

Which supplier has the better app evidence?

The supplied data does not support a like-for-like app winner.

Do tariff eligibility rules matter?

Yes. Specialist, time-of-use, EV, heat-pump and export tariffs can have equipment, meter or account requirements. Check the current supplier terms before applying.

Which supplier has the greener evidence?

On the comparable green-energy measure used in the decision table, 100Green leads. This row is based on published fuel-mix percentages.

Which is better overall, Octopus Energy or 100Green?

There is no single overall winner in this repaired draft. Price, service, app and green-energy evidence are kept as separate choices in the decision table.

When was this comparison updated?

The structured source payload is for September 2026.

What changed this month

This month, Octopus Energy's iOS app days since last update fell from 6 to 1, Octopus Energy's play store days since last update fell from 2 to 1, and Octopus Energy's fixed tariffs available fell from 2 to 1. There were 27 other data changes this month — see the full changelog below for details.

Data changes this month (34)

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Rob Gibbs

Written by

Rob Gibbs

Hi, I'm Rob, and I run Energy-Review.co.uk. I initially started this project in 2018 when I was looking to switch energy suppliers and found there wasn't a website that provided simple, data-backed reviews on all the suppliers available. Since then, I have spent a lot of time (too much, some may say!) looking at all publicly available data about each supplier and writing reviews using this information. These reviews are updated as regularly as possible, and any data is backed up by a source where necessary. I have also started writing guides on various energy-related topics, which hopefully you will find useful. If you find any issues, please use our contact form to let us know.

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