Ecotricity Review

Ecotricity Review Summary

Last updated: 5th September 2025

Ecotricity Review: Overview

Our updated August 2025 Ecotricity review finds a supplier excelling in ethics and customer service, though not on price.

They offer 100% green electricity and uniquely use your bill money to build new UK renewable projects.

While more expensive than many rivals, their customer support is now top-tier: they rank 2nd in the UK according to Citizens Advice, with average call waits of just over one minute.

With both fixed and variable green tariffs available, Ecotricity is an excellent, if premium-priced, choice for environmentally-conscious consumers who value proven, high-quality support and want their spending to drive real change.

Who are Ecotricity Energy

Founded in 1996, Ecotricity is the world’s first green energy company, famously stating their purpose is to “make a difference, not a dividend.” They are a true pioneer in the UK renewable energy sector.

Their core mission, which they call “bills into mills,” sets them apart. Instead of simply buying renewable energy certificates on the open market, Ecotricity uses the money from customer bills to directly fund and build new sources of green energy, such as wind turbines and solar parks across Britain.

Beyond energy, the company has a history of environmental campaigning and innovation. While they founded and built the UK’s first motorway charging network for electric vehicles (The Electric Highway), this was sold to GRIDSERVE in 2021. Ecotricity continues to be a vocal supporter of clean transport and sustainability.

In a unique endorsement, they are the only UK energy supplier officially recognised by The Vegan Society, as no animal by-products are used at any stage of their electricity generation process.

What tariffs do Ecotricity Energy offer?

Ecotricity keeps its tariff structure simple and transparent, typically offering two core options for customers. Unlike the old review, it’s important to note that they offer both fixed and variable rate tariffs.

Smart Export Guarantee (SEG): The old Microtricity feed-in tariff was part of a government scheme that has now closed. Ecotricity is a voluntary SEG licensee and offers a competitive rate for customers who generate their own renewable electricity and export it to the grid.

Fixed Tariff: This plan, such as the EcoFixed – 1 year Electricity & Gas Jul 25 v6, locks in your unit rates and standing charges for 12 months. It provides security against price fluctuations and is ideal for anyone who wants predictable energy bills.

Variable Tariff: Ecotricity’s standard Green Electricity & Green Gas tariff is a variable rate plan with no contract or exit fees. The price you pay can rise or fall in line with Ofgem’s quarterly price cap, offering flexibility if you don’t want to be tied into a contract.

EV Tariff: The “Fully Charged Bundle” mentioned in the old review is no longer available. Ecotricity now offers a dedicated EV tariff that provides greener, smarter charging solutions. This often includes benefits like cheaper overnight electricity rates for charging your vehicle.

How do Ecotricity Energy compare on price?

Ecotricity is rarely the cheapest supplier in a direct price comparison. The company’s philosophy is to charge a fair price that allows them to invest heavily in building new green energy infrastructure, a model they call “bills into mills.” This means customers are paying a premium not just for green energy, but for the development of future green energy.

Based on a typical UK household’s usage, here is how their latest tariffs stack up.

Prices are based on average consumption (2,700 kWh electricity & 11,500 kWh gas) and include VAT. Your actual costs will vary based on your location and usage.

The EcoFixed tariff locks in your unit rates and standing charge for 12 months. This provides price certainty and protects you from any wholesale energy price rises during the contract term, making it ideal for budget planning.

The Green Electricity & Green Gas tariff is their standard variable rate plan. The price is subject to Ofgem’s quarterly price cap, meaning it can go up or down. It offers maximum flexibility as there are no exit fees, allowing you to switch away at any time without penalty.

What do other Ecotricity Energy reviews say?

Historically, Ecotricity has faced criticism for its customer service, but the latest independent data shows a significant and sustained improvement, placing them among the UK’s best-performing suppliers.

Trustpilot: Ecotricity holds a “Great” rating of around 4.3 out of 5 stars from over 6,000 customer reviews. Positive reviews frequently praise the company’s ethical mission and the helpfulness of its UK-based support teams. Some negative feedback mentions historic billing issues, but recent reviews are more consistently positive.

Citizens Advice (Jan–Mar 2025): In the official quarterly league table that ranks suppliers on service, Ecotricity is a standout performer. It ranks 2nd out of all UK suppliers with an overall score of 3.8 out of 5 stars.

Contact performance is a key strength, scoring 4 out of 5 stars. The average call centre wait time is just 1 minute and 7 seconds, far better than the industry average. Furthermore, 92.7% of customer emails were responded to within two working days.

They received 3 out of 5 stars for their complaint handling. With a low rate of just 19.3 complaints per 10,000 customers, they are well below the industry median, indicating fewer customers run into problems in the first place.

Which? Survey (January 2025): In the comprehensive annual Which? survey, Ecotricity achieved a respectable overall customer score of 68%. Customers rated them highly for the accuracy of payments and the clarity of their communications, suggesting their billing and correspondence are easy to understand.

How green is Ecotricity’s energy?

Ecotricity features in our article on the best green energy suppliers. Ecotricity’s main selling point is its environmental credentials, so as you would expect, its website contains a lot of information about how green the energy is.

In a market where “greenwashing” can be common, Ecotricity’s credentials stand up to scrutiny. Unlike many suppliers who simply buy cheap renewable energy certificates (REGOs) to label their tariffs as “green,” Ecotricity actively builds and operates its own renewable generation sources.

• Electricity: 100% of Ecotricity’s electricity is certified renewable, generated from their own fleet of wind turbines and solar parks across Britain. Their energy is also certified vegan, as it’s generated without involving animal by-products.
• Gas: Ecotricity is developing its own green gas mills, which produce biomethane from sources like grass cuttings. This currently makes up a small but growing percentage of their gas mix. The remainder is carbon-neutralised natural gas. This means that for all the standard gas customers use, Ecotricity invests in carbon offsetting projects to neutralise its environmental impact.

This robust approach to sustainability is why Ecotricity was one of only three suppliers to be named a Which? Eco Provider in 2024, achieving an impressive sustainability score of 85%.

What is Ecotricity Energy’s customer service like?

The latest independent reviews and official data paint a very positive picture, directly contradicting past performance. For a full breakdown of scores, please see the “What do other Ecotricity reviews say?” section, which is already up to date.

In summary, their service is now defined by:

• Excellent Accessibility: With an average call wait time of just 1 minute and 7 seconds, they are one of the fastest suppliers to get through to in the UK.
• Low Complaint Levels: They receive a below-average number of complaints (19.3 per 10,000 customers), suggesting a smoother experience for most.
• UK-Based Support: Their customer service teams are based in the UK.

While they can be contacted easily by phone or email, it’s worth noting that there is currently no live chat facility on their website.

What is Ecotricity Energy’s website/app like?

Ecotricity’s website is comprehensive and clearly lays out its ethical mission and tariff information. Customers can manage their account online to submit meter readings, view bills, and make payments.

They offer the Ecotricity app for both Android and iOS devices. The app allows for core account management on the go, but it’s fair to say user reviews are mixed. While functional for basic tasks, it may lack the advanced usage insights and slick interface offered by some larger competitors. As of August 2025, it holds a rating of around 2.3 out of 5 stars on the Apple App Store and Google Play, though scores can change frequently.

What billing options are available?

Ecotricity offers a range of payment and billing methods. The most common method is paying by a fixed monthly Direct Debit, which is based on your estimated energy use. Your bills are then adjusted regularly based on the meter readings you provide.

For customers with smart meters, bills are automatically based on accurate usage, removing the need for manual readings.

Payment can also be made via credit/debit card online or over the phone, as well as by bank transfer, cash, or cheque. Prepayment (Pay As You Go) is also available, with top-ups made via the app, online, or at a PayPoint retailer for non-smart meters.

Do Ecotricity Energy offer smart meters?

Yes. Ecotricity is actively rolling out the latest generation of smart meters (SMETS2) to its customers. These meters automatically send readings, ensuring your bills are always accurate.

If you already have a SMETS2 smart meter from a previous supplier, it should retain its smart functionality when you switch to Ecotricity. If you have an older first-generation meter (SMETS1), it may temporarily lose smart features until it’s enrolled in the national upgrade network, but Ecotricity can advise on this. They also offer smart meters for prepayment (Pay As You Go) customers.

Do Ecotricity Energy offer a recommend a friend referral scheme?

Yes. Ecotricity has a long-running referral scheme. If you join on the recommendation of a friend, you will both typically receive a voucher (e.g., £50 each for John Lewis or Neal’s Yard Remedies). The exact reward can change, so check their website for the current offer.

Who is Ecotricity good for?

This supplier may be a good fit if you:

• Prioritise environmental ethics: Your money doesn’t just buy green energy; it directly funds the construction of new UK-based wind and solar projects through their “bills into mills” model.
• Want 100% green, vegan electricity: You are guaranteed electricity from renewable sources, generated without the use of animal by-products often found in anaerobic digestion.
• Value excellent customer service: If you want to speak to a real person quickly, their industry-leading call wait times and strong Citizens Advice ranking make them a reliable choice.
• Prefer simplicity and transparency: Ecotricity typically offers a small, straightforward range of tariffs without the complex discounts or short-term offers used by some rivals.

However, Ecotricity may not suit you if you:

• Are on a tight budget: You are paying a premium for their ethical investment model. If your top priority is finding the absolute lowest price, you will likely find cheaper deals elsewhere.
• Want a sophisticated mobile app: While they have an app for basic functions like meter readings, it is not as feature-rich as those from larger suppliers, which may offer detailed energy usage insights and device monitoring.
• Prefer to manage your account via live chat: Ecotricity does not currently offer a web-based live chat function, meaning customer support is primarily handled via phone or email.

Frequently Asked Questions (FAQs)

Below are a few quick questions you may need answers to, along with our Ecotricity Energy review:

How to contact Ecotricity Energy

Address: Lion House, Rowcroft, Stroud, Gloucestershire, GL5 3BY

You can contact Ecotricity Energy customer service by calling: 01453 756 111

You can email them through: home@ecotricity.co.uk

Opening hours:

Monday – Friday 8.30am – 6:00pm. Closed on all Bank holidays.

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Switch to Ecotricity Energy

The easiest way to switch to Ecotricity Energy is through a comparison website. This will allow you to check if Ecotricity Energy is one of the cheapest suppliers for you (tariffs vary based on your area) and will allow you to quickly and easily switch to them.